December 2020 Core Update
Google announced this morning it will be releasing the December 2020 Core Update later today. Core updates impact how Google ranks websites and how Google determines what is the most relevant web page for a specific query.
What is a core update?
This is the third core update for 2020. Core updates don’t target anything specific. Overall, this update is to improve Google’s algorithm systems. The last core update was the May 2020 Core Update and took a couple of weeks to fully roll out.
What can you expect from this core update?
Widely notable effects (drops or gains) on search rankings.
Pages that drop in rankings aren’t being penalized, they are being reassessed against other web content.
Continue to focus on providing the best content for your company.
Much like the last core algorithm update, here is a list on what to expect.
Knowing when Google updates their core algorithm gives us something to look for if it had to do with a change on your website or something Google changed. Today, we know Google will be releasing a core ranking update so we are monitoring for updates and will make recommendations if necessary.
As always if you have any specific questions and/or concerns, please don’t hesitate to contact us!
Read More About Digital Marketing
What We’ve Learned From a Decade of Driving BigCommerce Revenue Growth
Over a decade of BigCommerce experience has taught VELOX that sustainable growth requires technical SEO, strategic paid media, and thoughtful content, together, not in isolation.
What Google Says You Should Do to Optimize for AI Search
Google's new AI search guidance favors human-first, unique content and solid technical SEO, while dismissing tactics like llms.txt, content chunking, and heavy structured data as unnecessary. VELOX still recommends these "unnecessary" tactics as low-cost hedges, since Google's rules don't apply to ChatGPT, Claude, and other AI platforms.
Every Essential Google Update Since 2019
Stay on top of the latest Google updates and changes. Learn about the most important Google updates and algorithm changes from the past years.