Social media is a vital aspect of any digital marketing strategy. Learn how to utilize it effectively with help from the social media experts at VELOX!

2023 was a big year for digital marketing. What were the biggest stories and updates? Stay up to date with this recap of 2023 digital marketing news.

Considered one of the best CMS platforms for search engine optimization, WordPress provides an efficient way to structure, manage, and publish websites, even for those who don’t know HTML.

When starting a new business or brand, the act of building that brand often starts with a website that will ultimately become your cornerstone.

At first glance, paid search on your branded search terms may seem like an extra, unnecessary expenditure. After all, your company likely already ranks at the top of the list for organic search results. Do you really need to carve out space in your ad budget to bid on your brand terms?

Search engines look nothing like they did in the era of keyword stuffing and "10 blue links." Today, users get AI Overviews, richer SERP features, and more conversational follow-ups right in the results, and brands are seeing lower click-through rates as a result.

Just as moving to a new home can be an intense process, so can an SEO site migration. But if you plan ahead and work with an experienced technical SEO team, you can migrate all of your content, links, search rankings, and metadata with minimal disruption.

Most industries depend on a strong online presence to reach larger audiences beyond physical stores. Digital businesses succeed by securing high click-through rates (CTR), attracting quality traffic, and increasing revenue. Success hinges on ranking in the top five, ideally the top three search positions. Despite search evolutions and the additions of AI Mode and Overview results, these top spots remain crucial.

Digital marketing is ever-evolving. To keep up, experts strategically dedicate resources to research and development.

The world of digital marketing is anything but static. It’s constantly changing, which is why professionals wisely allocate bandwidth to R&D.

Most industries depend on a strong online presence to reach larger audiences beyond physical stores. Digital businesses succeed by securing high click-through rates (CTR), attracting quality traffic, and increasing revenue. Success hinges on ranking in the top five, ideally the top three search positions. Despite search evolutions and the additions of AI Mode and Overview results, these top spots remain crucial.

Brands have always sought to improve their visibility across every platform, from Google Search to social media to email inboxes. Now, AI tools have entered the picture, offering a new way for users to discover brands and products.