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What Is Return on Marketing Investment? A Practical Guide for Growth Focused Brands

Explore expert insights, proven strategies, and the latest trends in Organic Search, Paid Media, AI Search, and digital marketing; all designed to drive measurable revenue growth.

Blank computer monitor glowing on a desk in a dark office.

What Is Return on Marketing Investment? A Practical Guide for Growth Focused Brands

Explore expert insights, proven strategies, and the latest trends in Organic Search, Paid Media, AI Search, and digital marketing; all designed to drive measurable revenue growth.

Blank computer monitor glowing on a desk in a dark office.

What Is Return on Marketing Investment? A Practical Guide for Growth Focused Brands

Explore expert insights, proven strategies, and the latest trends in Organic Search, Paid Media, AI Search, and digital marketing; all designed to drive measurable revenue growth.

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How We Maximize the Revenue Potential of Squarespace Sites

Our technical SEO team helps Squarespace site owners improve site speed, implement structured data where possible, and optimize metadata.

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How We Maximize the Revenue Potential of Squarespace Sites

Our technical SEO team helps Squarespace site owners improve site speed, implement structured data where possible, and optimize metadata.

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How We Maximize the Revenue Potential of Squarespace Sites

Our technical SEO team helps Squarespace site owners improve site speed, implement structured data where possible, and optimize metadata.

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How We Connect Keywords to Revenue on Oracle Commerce

Your Oracle Commerce brand demands results, not fluff. Our proprietary Revenue Contribution Model connects the dots between every keyword, ad, and pageview and your actual revenue for transparency and scalability.

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How We Connect Keywords to Revenue on Oracle Commerce

Your Oracle Commerce brand demands results, not fluff. Our proprietary Revenue Contribution Model connects the dots between every keyword, ad, and pageview and your actual revenue for transparency and scalability.

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How We Connect Keywords to Revenue on Oracle Commerce

Your Oracle Commerce brand demands results, not fluff. Our proprietary Revenue Contribution Model connects the dots between every keyword, ad, and pageview and your actual revenue for transparency and scalability.

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Your Digital Marketing Agency Should Know Your CMS Before Touching Strategy

CMS fluency shapes how fast a digital marketing campaign delivers results. See how VELOX's platform expertise across Shopify, WordPress, Magento, and more skips the guesswork and speeds up strategy.

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Your Digital Marketing Agency Should Know Your CMS Before Touching Strategy

CMS fluency shapes how fast a digital marketing campaign delivers results. See how VELOX's platform expertise across Shopify, WordPress, Magento, and more skips the guesswork and speeds up strategy.

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Your Digital Marketing Agency Should Know Your CMS Before Touching Strategy

CMS fluency shapes how fast a digital marketing campaign delivers results. See how VELOX's platform expertise across Shopify, WordPress, Magento, and more skips the guesswork and speeds up strategy.

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What We’ve Learned From a Decade of Driving BigCommerce Revenue Growth

Over a decade of BigCommerce experience has taught VELOX that sustainable growth requires technical SEO, strategic paid media, and thoughtful content, together, not in isolation.

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What We’ve Learned From a Decade of Driving BigCommerce Revenue Growth

Over a decade of BigCommerce experience has taught VELOX that sustainable growth requires technical SEO, strategic paid media, and thoughtful content, together, not in isolation.

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What We’ve Learned From a Decade of Driving BigCommerce Revenue Growth

Over a decade of BigCommerce experience has taught VELOX that sustainable growth requires technical SEO, strategic paid media, and thoughtful content, together, not in isolation.

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How VELOX Optimizes Every Layer of a Magento Site

From backend schema to shopping ads, see how VELOX optimizes every layer of a Magento site, technical SEO, paid media, content, and conversion tracking, to drive measurable revenue growth.

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How VELOX Optimizes Every Layer of a Magento Site

From backend schema to shopping ads, see how VELOX optimizes every layer of a Magento site, technical SEO, paid media, content, and conversion tracking, to drive measurable revenue growth.

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How VELOX Optimizes Every Layer of a Magento Site

From backend schema to shopping ads, see how VELOX optimizes every layer of a Magento site, technical SEO, paid media, content, and conversion tracking, to drive measurable revenue growth.

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What Google Says You Should Do to Optimize for AI Search

Google's new AI search guidance favors human-first, unique content and solid technical SEO, while dismissing tactics like llms.txt, content chunking, and heavy structured data as unnecessary. VELOX still recommends these "unnecessary" tactics as low-cost hedges, since Google's rules don't apply to ChatGPT, Claude, and other AI platforms.

Grayscale photo of a desktop computer showing a search results page, with AI Search Overview and Content Optimized for AI labels and a magnifying glass icon.

What Google Says You Should Do to Optimize for AI Search

Google's new AI search guidance favors human-first, unique content and solid technical SEO, while dismissing tactics like llms.txt, content chunking, and heavy structured data as unnecessary. VELOX still recommends these "unnecessary" tactics as low-cost hedges, since Google's rules don't apply to ChatGPT, Claude, and other AI platforms.

Grayscale photo of a desktop computer showing a search results page, with AI Search Overview and Content Optimized for AI labels and a magnifying glass icon.

What Google Says You Should Do to Optimize for AI Search

Google's new AI search guidance favors human-first, unique content and solid technical SEO, while dismissing tactics like llms.txt, content chunking, and heavy structured data as unnecessary. VELOX still recommends these "unnecessary" tactics as low-cost hedges, since Google's rules don't apply to ChatGPT, Claude, and other AI platforms.

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Want Better AI Search Visibility? Start With Technical SEO

GEO can improve the likelihood of appearing and being cited in AI features, but it isn’t a substitute for sound technical SEO. Without sound technical SEO, AI visibility is the least of your worries.

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Want Better AI Search Visibility? Start With Technical SEO

GEO can improve the likelihood of appearing and being cited in AI features, but it isn’t a substitute for sound technical SEO. Without sound technical SEO, AI visibility is the least of your worries.

Grayscale graphic of a layered pyramid with upward arrows labeled "AI Search Visibility," "GEO," and "Technical SEO," with the VELOX logo.

Want Better AI Search Visibility? Start With Technical SEO

GEO can improve the likelihood of appearing and being cited in AI features, but it isn’t a substitute for sound technical SEO. Without sound technical SEO, AI visibility is the least of your worries.

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4 Myths About Ranking in AI Search

There are plenty of misconceptions about AI search and what visibility actually means. Here are the top four myths about AI search we’ve encountered and the truth about AI search visibility as it stands now.

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4 Myths About Ranking in AI Search

There are plenty of misconceptions about AI search and what visibility actually means. Here are the top four myths about AI search we’ve encountered and the truth about AI search visibility as it stands now.

Grayscale photo of hands typing on a laptop showing a Google AI Overview result, overlaid with a Busted stamp, robot icons, and a browser window graphic, with the VELOX logo.

4 Myths About Ranking in AI Search

There are plenty of misconceptions about AI search and what visibility actually means. Here are the top four myths about AI search we’ve encountered and the truth about AI search visibility as it stands now.

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NRF 2026: 4 Key Organic Search Takeaways That Will Impact Online Revenue Growth

Brands from around the globe gathered for Retail’s Big Show, hosted by the National Retail Federation (NRF). Here are the most essential e-commerce takeaways that will impact online revenue growth.

Grayscale marketing graphic of a woman shopping beside a phone displaying keyword search results and callouts like "Pretty Women's Tank Tops," with the VELOX logo.

NRF 2026: 4 Key Organic Search Takeaways That Will Impact Online Revenue Growth

Brands from around the globe gathered for Retail’s Big Show, hosted by the National Retail Federation (NRF). Here are the most essential e-commerce takeaways that will impact online revenue growth.

Grayscale marketing graphic of a woman shopping beside a phone displaying keyword search results and callouts like "Pretty Women's Tank Tops," with the VELOX logo.

NRF 2026: 4 Key Organic Search Takeaways That Will Impact Online Revenue Growth

Brands from around the globe gathered for Retail’s Big Show, hosted by the National Retail Federation (NRF). Here are the most essential e-commerce takeaways that will impact online revenue growth.

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VELOX Has Been Named a 2026 Google Premier Partner

VELOX continues to stay ahead of the curve, despite all the shifts in AI-driven search. The Boise-based digital marketing agency is officially a Google Premier Partner in 2026.

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VELOX Has Been Named a 2026 Google Premier Partner

VELOX continues to stay ahead of the curve, despite all the shifts in AI-driven search. The Boise-based digital marketing agency is officially a Google Premier Partner in 2026.

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VELOX Has Been Named a 2026 Google Premier Partner

VELOX continues to stay ahead of the curve, despite all the shifts in AI-driven search. The Boise-based digital marketing agency is officially a Google Premier Partner in 2026.

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How Multimodal Content Expands Organic Search Visibility and Revenue Capture

Multimodal content better matches current user preferences and habits, and is key to increasing visibility in Organic Search, AI search, and beyond. Get started with this guide.

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How Multimodal Content Expands Organic Search Visibility and Revenue Capture

Multimodal content better matches current user preferences and habits, and is key to increasing visibility in Organic Search, AI search, and beyond. Get started with this guide.

Grayscale illustration of a laptop showing a Google AI Overview search result stacked in front of several browser windows with placeholder content.

How Multimodal Content Expands Organic Search Visibility and Revenue Capture

Multimodal content better matches current user preferences and habits, and is key to increasing visibility in Organic Search, AI search, and beyond. Get started with this guide.

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Is SEO Dead in 2026?

With frequent updates to Google’s algorithm, there’s no shortage of people heralding the demise of SEO. So is SEO dead in 2025? Here's the data-based truth.

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Is SEO Dead in 2026?

With frequent updates to Google’s algorithm, there’s no shortage of people heralding the demise of SEO. So is SEO dead in 2025? Here's the data-based truth.

Grayscale collage of a hand holding a smartphone showing an AI Overview search result and a browser window with search results, labeled SEO, Adapt to Updates, and Search Intent Above All Else, with the VELOX logo.

Is SEO Dead in 2026?

With frequent updates to Google’s algorithm, there’s no shortage of people heralding the demise of SEO. So is SEO dead in 2025? Here's the data-based truth.

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6 Digital Marketing Trends to Know in 2026

In 2026, brands should adapt to the new ways customers research, discover, and purchase products online. Here's how your brand can leverage this year's trends to improve visibility, conversions, and revenue growth in 2026.

Grayscale graphic of a smiling woman looking at her phone beside a mockup smartphone screen showing an AI Overview search result, labeled "Predict Trends" and "Stay Ahead with AI," with the VELOX logo.

6 Digital Marketing Trends to Know in 2026

In 2026, brands should adapt to the new ways customers research, discover, and purchase products online. Here's how your brand can leverage this year's trends to improve visibility, conversions, and revenue growth in 2026.

Grayscale graphic of a smiling woman looking at her phone beside a mockup smartphone screen showing an AI Overview search result, labeled "Predict Trends" and "Stay Ahead with AI," with the VELOX logo.

6 Digital Marketing Trends to Know in 2026

In 2026, brands should adapt to the new ways customers research, discover, and purchase products online. Here's how your brand can leverage this year's trends to improve visibility, conversions, and revenue growth in 2026.

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SEO Migration 2026: The Complete Guide

Your website is a crucial part of your business, and you can’t afford to let your SEO or UX slip. Follow this guide to learn more!

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SEO Migration 2026: The Complete Guide

Your website is a crucial part of your business, and you can’t afford to let your SEO or UX slip. Follow this guide to learn more!

an image of a few computers in black and white

SEO Migration 2026: The Complete Guide

Your website is a crucial part of your business, and you can’t afford to let your SEO or UX slip. Follow this guide to learn more!

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How to Increase Your Website Visibility on Google Search

Maximizing your website visibility for search engines is a crucial goal. Here are several proven methods to help your brand improve its visibility in Google Search.

Grayscale graphic of a Google search results page for "non toxic deodorant" with a "#1 RANK" arrow badge and hands holding a laptop, with the VELOX logo.

How to Increase Your Website Visibility on Google Search

Maximizing your website visibility for search engines is a crucial goal. Here are several proven methods to help your brand improve its visibility in Google Search.

Grayscale graphic of a Google search results page for "non toxic deodorant" with a "#1 RANK" arrow badge and hands holding a laptop, with the VELOX logo.

How to Increase Your Website Visibility on Google Search

Maximizing your website visibility for search engines is a crucial goal. Here are several proven methods to help your brand improve its visibility in Google Search.

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Every Essential Google Update Since 2019

Stay on top of the latest Google updates and changes. Learn about the most important Google updates and algorithm changes from the past years.

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Every Essential Google Update Since 2019

Stay on top of the latest Google updates and changes. Learn about the most important Google updates and algorithm changes from the past years.

Black and white photo of a person typing on a laptop at a cafe table, overlaid with a search bar reading Every Google Update Since 2019 and labels for Understanding Google and Optimizing Results.

Every Essential Google Update Since 2019

Stay on top of the latest Google updates and changes. Learn about the most important Google updates and algorithm changes from the past years.

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The New Position Zero: The Value of Appearing in AI Search Results

There's a new playbook for digital marketers: appearing in AI search results. Learn the value of AI search optimization and exactly how businesses can thrive when they appear in AI search results.

Black and white photo of a smiling couple looking at a phone on a couch, with a phone mockup showing an AI Overview labeled Zero Rank, and text reading AI Search Visibility and Most Valuable SERP Spot.

The New Position Zero: The Value of Appearing in AI Search Results

There's a new playbook for digital marketers: appearing in AI search results. Learn the value of AI search optimization and exactly how businesses can thrive when they appear in AI search results.

Black and white photo of a smiling couple looking at a phone on a couch, with a phone mockup showing an AI Overview labeled Zero Rank, and text reading AI Search Visibility and Most Valuable SERP Spot.

The New Position Zero: The Value of Appearing in AI Search Results

There's a new playbook for digital marketers: appearing in AI search results. Learn the value of AI search optimization and exactly how businesses can thrive when they appear in AI search results.

Grayscale marketing graphic with a laptop showing an AI search overview, social media icons, and "Capture Attention" and "Boost Visibility" callouts, with the VELOX logo.

AI Is Dominating Search: How Social Media Marketing Can Boost Visibility

Search is now an omnichannel discovery process unique to each user. Here’s how social media and AI models are reshaping search.

Grayscale marketing graphic with a laptop showing an AI search overview, social media icons, and "Capture Attention" and "Boost Visibility" callouts, with the VELOX logo.

AI Is Dominating Search: How Social Media Marketing Can Boost Visibility

Search is now an omnichannel discovery process unique to each user. Here’s how social media and AI models are reshaping search.

Grayscale marketing graphic with a laptop showing an AI search overview, social media icons, and "Capture Attention" and "Boost Visibility" callouts, with the VELOX logo.

AI Is Dominating Search: How Social Media Marketing Can Boost Visibility

Search is now an omnichannel discovery process unique to each user. Here’s how social media and AI models are reshaping search.

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Navigating AI Cannibalism in Search

What happens when the web becomes oversaturated with redundant, AI-generated content? Learn how to navigate AI cannibalism and how to optimize for traffic and visibility.

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Navigating AI Cannibalism in Search

What happens when the web becomes oversaturated with redundant, AI-generated content? Learn how to navigate AI cannibalism and how to optimize for traffic and visibility.

Grayscale photo of a woman looking frustrated at her phone next to a cartoon AI robot and a phone chat screen, with Model Collapse and Information Pollution labels and the VELOX logo.

Navigating AI Cannibalism in Search

What happens when the web becomes oversaturated with redundant, AI-generated content? Learn how to navigate AI cannibalism and how to optimize for traffic and visibility.

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How to Use Paid Search to Regain Lost Traffic Due to AI

To understand how to use Paid Search to regain lost traffic, let’s first unpack how generative engines are reshaping Search and digital marketing.

Grayscale photo of hands typing on a laptop showing an AI Overview search result, labeled "Regain Lost Traffic" and "Organic Search and PPC," with the VELOX logo.

How to Use Paid Search to Regain Lost Traffic Due to AI

To understand how to use Paid Search to regain lost traffic, let’s first unpack how generative engines are reshaping Search and digital marketing.

Grayscale photo of hands typing on a laptop showing an AI Overview search result, labeled "Regain Lost Traffic" and "Organic Search and PPC," with the VELOX logo.

How to Use Paid Search to Regain Lost Traffic Due to AI

To understand how to use Paid Search to regain lost traffic, let’s first unpack how generative engines are reshaping Search and digital marketing.

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The Digital Marketer’s Guide to Google AI Mode

What is Google AI Mode, and how will it affect your digital marketing strategies now and in the future? Stay visible and learn more in our latest blog.

Grayscale graphic of a man looking at his phone beside a mockup phone screen showing an AI search result for "Best GEO Strategies," labeled "AI-Powered Search" and "Changing Search Habits," with the VELOX logo.

The Digital Marketer’s Guide to Google AI Mode

What is Google AI Mode, and how will it affect your digital marketing strategies now and in the future? Stay visible and learn more in our latest blog.

Grayscale graphic of a man looking at his phone beside a mockup phone screen showing an AI search result for "Best GEO Strategies," labeled "AI-Powered Search" and "Changing Search Habits," with the VELOX logo.

The Digital Marketer’s Guide to Google AI Mode

What is Google AI Mode, and how will it affect your digital marketing strategies now and in the future? Stay visible and learn more in our latest blog.

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6 Holiday SEO Marketing Tips for E-Commerce Sites

The holidays are right around the corner! these holiday marketing tips will help your e-commerce site maximize search visibility and conversions.

Grayscale graphic of a woman in a Santa hat holding a gift box beside a laptop showing a Google search for "Best gifts to give for the holidays" and a toggle reading "Optimize your Search campaign with AI Max," with the VELOX logo.

6 Holiday SEO Marketing Tips for E-Commerce Sites

The holidays are right around the corner! these holiday marketing tips will help your e-commerce site maximize search visibility and conversions.

Grayscale graphic of a woman in a Santa hat holding a gift box beside a laptop showing a Google search for "Best gifts to give for the holidays" and a toggle reading "Optimize your Search campaign with AI Max," with the VELOX logo.

6 Holiday SEO Marketing Tips for E-Commerce Sites

The holidays are right around the corner! these holiday marketing tips will help your e-commerce site maximize search visibility and conversions.

Grayscale graphic of a woman drinking coffee beside a Google search result and an Instagram post for a coffee brand, connected by an arrow, with the VELOX logo.

What E-Commerce Brands Need to Know About Instagram Google Results

Now that Instagram posts are indexed and served in SERPs, social media marketing isn’t just about likes and follows anymore.

Grayscale graphic of a woman drinking coffee beside a Google search result and an Instagram post for a coffee brand, connected by an arrow, with the VELOX logo.

What E-Commerce Brands Need to Know About Instagram Google Results

Now that Instagram posts are indexed and served in SERPs, social media marketing isn’t just about likes and follows anymore.

Grayscale graphic of a woman drinking coffee beside a Google search result and an Instagram post for a coffee brand, connected by an arrow, with the VELOX logo.

What E-Commerce Brands Need to Know About Instagram Google Results

Now that Instagram posts are indexed and served in SERPs, social media marketing isn’t just about likes and follows anymore.

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Alt Text for SEO: A Guide to Optimizing Images for Search

Image alt text is one of the many factors that affect a site's SEO, but are you doing it right? Check out this blog post for everything to know about image SEO!

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Alt Text for SEO: A Guide to Optimizing Images for Search

Image alt text is one of the many factors that affect a site's SEO, but are you doing it right? Check out this blog post for everything to know about image SEO!

Grayscale graphic of a laptop showing a website editor with suggested alt text options for a photo of a terrier running, alongside Maximize Image Value and Organic Search Performance labels.

Alt Text for SEO: A Guide to Optimizing Images for Search

Image alt text is one of the many factors that affect a site's SEO, but are you doing it right? Check out this blog post for everything to know about image SEO!

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