Your Digital Marketing Agency Should Know Your CMS Before Touching Strategy

Your CMS platform is the foundation for all digital optimizations, and fluency in that platform is crucial for driving faster, more durable results. That’s why brands must be selective when choosing a digital marketing and Organic Search partner. 

If the agency is fluent in your platform, you have a head start. However, if they operate on only one platform, they must overcome a steep learning curve at the start of a campaign.

VELOX is experienced with all major CMS platforms, and it shows in our results. No guesswork, no on-the-fly technical fixes, just proven strategies built on the knowledge we already have.

6 Platforms, One Digital Marketing Partner

Our team works across BigCommerce, Shopify, Magento, WordPress, Squarespace, and Oracle Commerce. Each platform is a specialty of ours, not just a checkbox. This in-depth experience means we hit the ground running once we launch a new campaign. 

We arrive already knowing the platform's technical realities, so our time is spent on strategy and implementation, not orientation.

What Our Expertise Unlocks for Your Business

Some agencies view CMS platforms as essentially the same, with only minor tweaks to the interface and functionality. VELOX understands the nuances and advantages behind each one, and we tailor our approach to match the platform and the client’s goals. 

• Oracle Commerce requires comfort with enterprise-level complexity, and we have experience helping companies optimize and achieve revenue results at scale.

• BigCommerce's conversion tools require close attention, and our team brings that focus to checkout flow and conversion optimization.

• Shopify moves fast, and our team mirrors that speed with sharp, focused execution, delivering faster results for D2C brands.

• Content flexibility is WordPress's strength, and we lean into it for Organic Search growth. 

• Squarespace's minimalist infrastructure lets us move quickly on technical fixes and on-page SEO, so clients see improvements without waiting on a long backlog.

• Magento's open architecture gives us the flexibility to fine-tune technical SEO and on-page elements, so brands get optimizations tailored to their specific setup.

By tailoring our approach to the platform, our team delivers faster, more durable results through technical fixes, on-page SEO, and conversion rate optimization.  

How Our Platform Expertise Delivers Results

Platform expertise alone doesn't tell the whole story. After all, web developers are highly skilled at navigating a CMS, but brands partner with marketing agencies for a reason: results.

That’s where we shine. 

Because the technical groundwork is already understood, our campaigns skip the orientation stage and move straight into strategy. 

Our technical SEO fixes are prioritized and implemented correctly from the start, and our on-page optimizations reflect what the platform actually supports. Meanwhile, paid media accounts for each platform’s unique checkout flows and conversion tracking realities. 

By understanding your CMS, you can expect fewer false starts, fewer learning sessions, and faster results, whether your focus is Organic Search, paid media, AI search, technical optimizations, or all of the above. 

Ready to see how our CMS expertise translates to revenue growth? Contact us today.