Over a decade of BigCommerce experience has taught VELOX that sustainable growth requires technical SEO, strategic paid media, and thoughtful content, together, not in isolation.

Google's new AI search guidance favors human-first, unique content and solid technical SEO, while dismissing tactics like llms.txt, content chunking, and heavy structured data as unnecessary. VELOX still recommends these "unnecessary" tactics as low-cost hedges, since Google's rules don't apply to ChatGPT, Claude, and other AI platforms.

Stay on top of the latest Google updates and changes. Learn about the most important Google updates and algorithm changes from the past years.

Third-party cookies won’t be around forever, so brands need to start collecting and leveraging first-party data in their marketing efforts now and in the future.

Do you know what to do after a Google search update? Here’s how to stay ahead of Google updates and tips to help you recover if your site is impacted.

Here’s why you should keep up with Search’s evolution, plus a look at the key aspects to monitor when there's a new Google algorithm update.

The March 2025 Core Update is the first core update of the year and the first major change to Search since the December 2024 Spam Update.

December’s core update dropped just one week after the prior core update finished its rollout.

Google has begun rolling out the August 2024 Google Core Update. What does this mean for your website rankings? Here's what you should know.

How will Google AI Overview search results impact your SEO strategy? This disruptive feature has concerned digital marketers everywhere. Here are tips to know.

Google has announced the first core update of 2024. How will it affect your site? Here's what digital marketers need to know about the March 2024 core update.

Google is phasing out third-party cookies in Chrome. Learn what this means for advertisers and explore three viable alternatives, first-party cookies, zero-party data, and Google's Privacy Sandbox.

Learn more about the top digital marketing updates from October 2023. How will these new tools and industry changes impact your digital marketing campaigns?

What do you need to know about the November 2023 Google Core Update? Learn more about what this update covers and what site owners should do.

The August 2023 Google Core Update just dropped. Here's what we know so far about the latest algorithm change that could impact your rankings and performance.

Here’s what you need to know about on page SEO, why it works best when combined with other marketing channels, and how to take your site further.

Let's dive into this month’s latest digital marketing and SEO updates. Learn more about core web vitals, big takeaways from Google I/O 2023, AI, and more.

Here’s what you need to know about how the web changed in April and what these updates mean for your digital marketing and SEO campaigns.

The rollout of Google search continuous scroll means a new opportunity for businesses to position their brands better on SERPs based on these new CTR trends.

Google has officially rolled out the March 2023 Board Core Update. This latest rollout could be complete within the next two weeks and is set to impact many sites.

Google is has launched the "December 2022 Helpful Content Update". Learn more about it here.

Google has released their September 2022 Product Reviews Update. Learn how this update might affect your eCommerce website’s search rankings.

Google released the September 2022 Core Update. Learn more about this core update and how it can affect your site and SEO efforts here!

Google is set to launch a "Helpful Content Update" next week. Learn more about it here.

Google has rolled out a new search engine algorithm update dubbed the July 2022 Product Reviews Update. Read more about what this update might mean for your business.