What We’ve Learned From a Decade of Driving BigCommerce Revenue Growth

For over a decade, we’ve partnered with BigCommerce brands, guiding them in Organic Search and paid digital marketing. We’ve learned a few lessons along the way, and these same principles apply to every revenue-focused BigCommerce campaign we run.

Technical SEO Is the Foundation for Results

BigCommerce offers solid tools to support technical SEO, but accelerating Organic Search revenue growth requires a more comprehensive approach. Time and again, we've found that going beyond the basics, optimizing structured data, schema, meta tags, and more, is what keeps a brand competitive in Organic Search. We always establish a strong technical foundation to accelerate and stabilize our results. 

Paid Media Is Hypercompetitive for BigCommerce Brands

With over 36% of BigCommerce brands active on Meta, standing out takes more than cookie-cutter campaign management. We've learned that strategic retargeting and engaging customers at every stage of the buyer journey make the difference. With our team’s collective experience, we help BigCommerce brands increase engagement and boost ROAS across paid social and paid search. When we optimize an existing Google Ads campaign, brands can expect to see positive results within 45 to 60 days.

Content Can Never Be an Afterthought

On-page content now plays a bigger role in conversion growth than most brands realize. We support your BigCommerce brand's on-page content strategy by crafting original messaging that resonates with your target audiences while incorporating targeted keywords to drive high-intent traffic. We also optimize product details, making product variations visible directly in SERPs and shopping ads so customers can find the items they want faster.

Our Results: Increasing ROI by 750% for Woodland Mills

These lessons are clear in our work with Woodland Mills. By focusing on high-impact keywords, developing a robust content plan, and implementing on-page recommendations, VELOX helped the industrial brand grow ROI by 750%, increase search visibility by 121%, and land nine top-3 keyword rankings. 

Over a decade of BigCommerce work has taught us that sustainable growth comes from a combination of technical expertise, strategic paid media, and thoughtful on-page content optimizations. Contact us today to learn how we can help your brand accelerate revenue growth.