Driving Top 3 Rankings & Increasing ROI by 750%
About Client
Woodland Mills has always had a single focus: to deliver high-performing, built-to-last forestry products at a price point hobbyists can justify. They combine innovative design, cost-effective manufacturing, and direct-to-customer sales to provide the industry’s best valued forestry products worldwide.
Background
Woodland Mills partnered with us to expand their market reach and enhance customer engagement through improved online visibility and sales performance. These goals were intended to align with their broader business objectives.
Goals
Improve keyword rankings and website visibility.
Increase revenue growth through Organic Search.
Grow paid ads investment while maintaining aggressive ROAS goals.
Challenges
Competing with more established brands in the industry
Tracking analytics data properly after a history of inaccurate reporting
Highlighting key differentiators to make products stand out from competitors
Approach
Our Organic Search approach included several key tactics: a focus on high-impact keywords, development of a robust content plan, implementation of on-page recommendations, and technical SEO. It was also crucial to provide monthly reporting with coordinated regular meetings to review progress, discuss results, and adjust strategies based on data insights.
Results
With a customized content strategy and syndication process, Woodland Mills saw substantial keyword ranking improvements. We targeted high-value keywords and moved the client to the Top 3 positions in Google Search. By optimizing Woodland Mills' UX with strategic on-site improvements, streamlining funnels, and reducing friction, we succeeded in driving brand awareness and revenue growth.
+121%
Search Visibility
+9
Top 3 Rankings
+$1.3M
New Revenue YOY
+4
#1 Keyword Rankings
9
Top 3 Keyword Rankings
10
New Products Released
