How VELOX Optimizes Every Layer of a Magento Site

A Magento site's growth is tied to everything from the backend schema a shopper never sees to the shopping ad they click. Each layer requires a specialized approach, and after more than a decade working with Magento brands, VELOX has mastered how to optimize every layer of a Magento site for revenue growth.

Technical SEO: Schema, Structured Data, and Site Speed

Our Magento experts and in-house developers strengthen a site's technical SEO foundation from the ground up. This includes schema markup and structured data, page load time, meta tags, and streamlining Magento extensions that can otherwise slow down a site. This technical foundation is vital to everything else we do.

Paid Media: Retargeting Across Every Platform

Successful retargeting depends on accurate conversion tracking, and our team manages end-to-end remarketing and paid search campaigns across Google and Bing, along with paid social campaigns across TikTok, Meta, Snapchat, and more. This is the approach that helped Magliner, a B2B manufacturer, land 5,400+ top 10 keywords and generate over $1M in new revenue year over year, elevating ROAS by 500%.

Content: Copy Built to Convert

Our content team focuses on optimizing product pages for Organic Search and creating strategic on-page content that seamlessly integrates campaign keywords to drive higher rankings, increased organic traffic, and improved conversions. For Daniel Defense, this meant pairing content syndication and on-page optimizations with technical SEO, a combination that delivered 211% revenue growth and $1.2M in new revenue.

Conversion Tracking: Connecting Every Dollar Spent to Revenue

We thoroughly audit every Magento CMS to ensure accurate, organized data tracking, going beyond built-in analytics to give brands a deeper understanding of customer behavior, conversion paths, and overall site performance. 

Storefront Optimization: Delivering a Personalized Shopping Experience

Today's customers expect a personalized experience. Our team helps brands meet that expectation by showcasing product variations directly in SERPs and shopping ads, making it easier for shoppers to find and purchase exactly what they're looking for, closing the loop from schema to shopping ad.

Optimizing a Magento site requires a ground-up approach, and each layer is just as important as the next. Contact us today to learn more about our holistic approach to Organic Search and digital marketing.