Case Study:
Firearms and Tactical Gear
Firing 211% Revenue Growth
Daniel Defense
Strategic Planning / Revenue Modeling / Organic Search / Content Strategy
The Results
91%
New Account Creations
40%
Increase in Search Visibility
23K
Increase in Average Monthly Campaign Users
$48K
Monthly New Revenue
8
New Top 10 Keywords
3
New Top 10 Rankings in 30 Days
About the Client
Daniel Defense was founded in 2000 by Marty Daniel to produce high-quality rifle accessories. Their “build it ourselves" approach is evident in their advanced Black Creek, Georgia, facility, which includes cold hammer forges, CNC machines, and mill-turn equipment for in-house design and manufacturing.
Background
When Daniel Defense first worked with us, their gun sales were declining due to COVID-19. They also planned to launch 40 new products to increase customer acquisition, revenue, and brand awareness.
Goals
Increase revenue and number of purchases Focus on new customer acquisition Improve rankings for campaign keywords
Challenges
Ensuring organic content follows brand and industry ad guidelines Maintaining SEO performance through algorithm updates
01
Our Approach
Our strategy focused on creating high-quality content for Daniel Defense, building a strong backlink profile to improve SERP rankings, attract traffic, and increase sales. It also included on-page and technical SEO to boost their online presence.
02
The Results
By implementing our tailored strategy, Daniel Defense quickly achieved top-10 rankings for all campaign keywords in SERPs. Additionally, they saw a notable increase in new users throughout our collaboration.
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