VELOX Is Now an Otterly.AI Agency Partner

Your customers are asking AI assistants which serum to buy, which protein powder is worth it, and which trail running shoe to trust. The answer they get often names a few brands and cites a few websites. If your brand is not in that answer, you are not in the consideration set.

That is why I’m glad to share that on November 12, 2026, VELOX became an official Otterly.AI agency partner. Otterly.AI is an AI search monitoring and optimization platform, and it now sits at the center of how we measure AI Search Optimization (AISO) for our clients.

Why AI Search Measurement Matters for Ecommerce Brands

For a $5M+ brand in Health & Wellness, Beauty, Skincare, Apparel, or Sporting Goods, the buying journey now runs through more than one search box. Shoppers research in ChatGPT, read Google AI Overviews and AI Mode summaries at the top of search results, and compare options in Gemini, Perplexity, and Microsoft Copilot.

Our AISO work already earns brands a place in those answers. The harder problem has been measurement. AI answers are not a fixed list of ten blue links. They change from day to day, from one assistant to the next, and from one country to another. A screenshot taken on Tuesday tells you very little about Friday.

So we do not trust any single snapshot. We track the same buyer questions continuously, across every major assistant, and we read the trend. Otterly.AI gives us that data at the scale our clients need.

What the Partnership Adds to Our AISO Work

Otterly.AI automatically sends the questions your buyers ask to the major AI search platforms and records what comes back. According to Otterly.AI, the platform covers ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot, and Claude.

For VELOX clients, that means we can report on:

• Brand mentions: how often your brand appears in AI answers for the questions that matter to your category.

• Website citations: which of your pages, and which third party sites, AI assistants cite as sources.

• Brand position and sentiment: where you appear in an answer relative to competitors, and how you are described.

• Competitor share of voice: which brands the assistants recommend instead of you, and on which questions.

• Country level results: how answers differ across the markets you sell in.

• Prompt research: the questions buyers are actually asking, so we optimize for real demand rather than guesses.

As a partner, we work closely with the Otterly.AI team, which helps us keep client reporting current as the platform and the assistants keep changing.

How It Fits Our Organic Search Process

AI answers draw on the same foundation as traditional search: content that is clear, credible, and easy to crawl, plus mentions from trusted sources across the web. That is why we run AISO alongside our Organic Search process, not apart from it.

Our Organic Search process covers Strategy & Positioning, Keyword Analysis, Competitor Analysis, Revenue Opportunity Model, Technical SEO, Content Development, Syndication, Link Building, and Revenue Contribution & Analytics. Otterly.AI data now feeds several of those steps directly:

• Competitor Analysis: we see which competitors AI assistants recommend, and which sources they rely on to do it.

• Content Development: citation gaps show us which product, category, and education pages to build or strengthen.

• Syndication and Link Building: cited third party sites tell us where earned mentions will carry the most weight.

• Revenue Contribution & Analytics: AI visibility trends sit next to traffic, conversion, and revenue data, so leadership sees AI search as part of the revenue picture rather than a separate experiment.

What Our Clients Can Expect

Clients in our AISO and Organic Search programs will see AI search reporting built into their regular reviews: how often the brand is mentioned and cited, how that compares to competitors, what changed, and what we are doing about it. The goal is the same as every channel we manage. Clear numbers, a clear plan, and work tied to revenue.

"AI assistants are now part of how shoppers decide what to buy, and the answers they give shift every day. We never want a client making decisions off one screenshot. Partnering with Otterly.AI lets us track mentions and citations continuously across every major assistant, see the trend, and connect that work back to revenue. That is the standard we hold every channel to."

Joe Rowett, CEO, VELOX

Talk to VELOX About AI Search Visibility

Want to know how your brand shows up when shoppers ask ChatGPT, Gemini, or Google's AI Overviews about your category, and what it would take to show up more often? Schedule a call with VELOX and we will walk you through where you stand today and where the revenue opportunity is.

About VELOX

VELOX is an ROI-focused growth partner for ambitious brands across ecommerce, B2B, and regulated industries. Based in Boise, Idaho, VELOX delivers Organic Search, AI Search Optimization (AISO), Content Strategy, Paid Search, Paid Social, and Revenue Modeling, powered by ALTIERA, its revenue intelligence platform. VELOX is a Google Premier Partner and Meta Business Partner. Learn more at velox.com.

About Otterly.AI

Otterly.AI is an AI search monitoring and optimization platform based in Vienna, Austria. It helps brands and agencies track brand mentions and website citations across AI search platforms including ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, and Microsoft Copilot. Learn more at otterly.ai.