Google's new AI search guidance favors human-first, unique content and solid technical SEO, while dismissing tactics like llms.txt, content chunking, and heavy structured data as unnecessary. VELOX still recommends these "unnecessary" tactics as low-cost hedges, since Google's rules don't apply to ChatGPT, Claude, and other AI platforms.

GEO can improve the likelihood of appearing and being cited in AI features, but it isn’t a substitute for sound technical SEO. Without sound technical SEO, AI visibility is the least of your worries.

There are plenty of misconceptions about AI search and what visibility actually means. Here are the top four myths about AI search we’ve encountered and the truth about AI search visibility as it stands now.

Brands from around the globe gathered for Retail’s Big Show, hosted by the National Retail Federation (NRF). Here are the most essential e-commerce takeaways that will impact online revenue growth.

With frequent updates to Google’s algorithm, there’s no shortage of people heralding the demise of SEO. So is SEO dead in 2025? Here's the data-based truth.

There's a new playbook for digital marketers: appearing in AI search results. Learn the value of AI search optimization and exactly how businesses can thrive when they appear in AI search results.

Search is now an omnichannel discovery process unique to each user. Here’s how social media and AI models are reshaping search.

What happens when the web becomes oversaturated with redundant, AI-generated content? Learn how to navigate AI cannibalism and how to optimize for traffic and visibility.

To understand how to use Paid Search to regain lost traffic, let’s first unpack how generative engines are reshaping Search and digital marketing.

What is Google AI Mode, and how will it affect your digital marketing strategies now and in the future? Stay visible and learn more in our latest blog.

Learn generative engine optimization content strategies brands can implement to generate momentum as we move further into AI-dominated Search.

People are turning to tools like ChatGPT and voice assistants to learn new information or discover products. Make sure your brand is there to answer with these answer engine optimization best practices.

Here’s how to decide if targeting Google AI Overviews is right for you, and if so, how to target them effectively.

This guide will help you understand, prioritize, and act on opportunities to enhance your digital presence by optimizing for AI search.

We'll cover the current state of AI in SEO and how AI and SEO can work together in the best way for brands, along with some cautionary considerations.

Learn more about the top digital marketing updates from October 2023. How will these new tools and industry changes impact your digital marketing campaigns?

From AI regulation questions to the end of Universal Analytics, catch up on the top digital marketing and SEO updates from July 2023.

Here’s what you need to know about on page SEO, why it works best when combined with other marketing channels, and how to take your site further.