Organic Search may be driving more revenue than your analytics reports reveal. Learn how organic, direct, and AI traffic can be misattributed, and why correcting those blind spots leads to smarter marketing investments.

Explore expert insights, proven strategies, and the latest trends in Organic Search, Paid Media, AI Search, and digital marketing; all designed to drive measurable revenue growth.

Our technical SEO team helps Squarespace site owners improve site speed, implement structured data where possible, and optimize metadata.

Your Oracle Commerce brand demands results, not fluff. Our proprietary Revenue Contribution Model connects the dots between every keyword, ad, and pageview and your actual revenue for transparency and scalability.

From backend schema to shopping ads, see how VELOX optimizes every layer of a Magento site, technical SEO, paid media, content, and conversion tracking, to drive measurable revenue growth.

Google's new AI search guidance favors human-first, unique content and solid technical SEO, while dismissing tactics like llms.txt, content chunking, and heavy structured data as unnecessary. VELOX still recommends these "unnecessary" tactics as low-cost hedges, since Google's rules don't apply to ChatGPT, Claude, and other AI platforms.

GEO can improve the likelihood of appearing and being cited in AI features, but it isn’t a substitute for sound technical SEO. Without sound technical SEO, AI visibility is the least of your worries.

Multimodal content better matches current user preferences and habits, and is key to increasing visibility in Organic Search, AI search, and beyond. Get started with this guide.

With frequent updates to Google’s algorithm, there’s no shortage of people heralding the demise of SEO. So is SEO dead in 2025? Here's the data-based truth.

Your website is a crucial part of your business, and you can’t afford to let your SEO or UX slip. Follow this guide to learn more!

What happens when the web becomes oversaturated with redundant, AI-generated content? Learn how to navigate AI cannibalism and how to optimize for traffic and visibility.

The holidays are right around the corner! these holiday marketing tips will help your e-commerce site maximize search visibility and conversions.

Now that Instagram posts are indexed and served in SERPs, social media marketing isn’t just about likes and follows anymore.

Image alt text is one of the many factors that affect a site's SEO, but are you doing it right? Check out this blog post for everything to know about image SEO!

Want to rank higher in search results and create content your customers love to share? Following Google’s EEAT guidelines is a must. We break it down here.

To drive sustainable growth, you need a clear channel strategy and unified reporting. Learn how fragmented data holds you back and what to do instead.

In a competitive digital space, SEO is no longer an optional practice. In this article, we break down the steps you need to take for your blog to be optimized for Organic Search rankings.

With AI playing an increasingly prominent role, the second half of 2025 and beyond are poised to be particularly transformative. Watch these trends and stay visible.

SEO is an integral part of any digital marketing strategy—you just need a better idea of what it’s going to cost. Contact us today to learn more!

Scaling your Organic Search budget allows you to increase brand awareness, boost customer acquisition, and grow Organic Search revenue. Here's how to know it's time.

Staying competitive means staying ahead of change. Explore the five biggest digital marketing trends shaping 2025 and discover how to position your business for sustainable growth.

As SEO trends come and go, one that will always remain constant is keyword research. Learn how to best implement your keyword strategy with VELOX.

Here’s how to decide if targeting Google AI Overviews is right for you, and if so, how to target them effectively.

Google Search Console is just one of your many marketing tools. It’s a direct link to how your site is performing and how you can imporve. Learn GSC here!

This guide will help you understand, prioritize, and act on opportunities to enhance your digital presence by optimizing for AI search.