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What Is Return on Marketing Investment? A Practical Guide for Growth Focused Brands

Explore expert insights, proven strategies, and the latest trends in Organic Search, Paid Media, AI Search, and digital marketing; all designed to drive measurable revenue growth.

Blank computer monitor glowing on a desk in a dark office.

What Is Return on Marketing Investment? A Practical Guide for Growth Focused Brands

Explore expert insights, proven strategies, and the latest trends in Organic Search, Paid Media, AI Search, and digital marketing; all designed to drive measurable revenue growth.

Blank computer monitor glowing on a desk in a dark office.

What Is Return on Marketing Investment? A Practical Guide for Growth Focused Brands

Explore expert insights, proven strategies, and the latest trends in Organic Search, Paid Media, AI Search, and digital marketing; all designed to drive measurable revenue growth.

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Your Digital Marketing Agency Should Know Your CMS Before Touching Strategy

CMS fluency shapes how fast a digital marketing campaign delivers results. See how VELOX's platform expertise across Shopify, WordPress, Magento, and more skips the guesswork and speeds up strategy.

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Your Digital Marketing Agency Should Know Your CMS Before Touching Strategy

CMS fluency shapes how fast a digital marketing campaign delivers results. See how VELOX's platform expertise across Shopify, WordPress, Magento, and more skips the guesswork and speeds up strategy.

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Your Digital Marketing Agency Should Know Your CMS Before Touching Strategy

CMS fluency shapes how fast a digital marketing campaign delivers results. See how VELOX's platform expertise across Shopify, WordPress, Magento, and more skips the guesswork and speeds up strategy.

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What We’ve Learned From a Decade of Driving BigCommerce Revenue Growth

Over a decade of BigCommerce experience has taught VELOX that sustainable growth requires technical SEO, strategic paid media, and thoughtful content, together, not in isolation.

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What We’ve Learned From a Decade of Driving BigCommerce Revenue Growth

Over a decade of BigCommerce experience has taught VELOX that sustainable growth requires technical SEO, strategic paid media, and thoughtful content, together, not in isolation.

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What We’ve Learned From a Decade of Driving BigCommerce Revenue Growth

Over a decade of BigCommerce experience has taught VELOX that sustainable growth requires technical SEO, strategic paid media, and thoughtful content, together, not in isolation.

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How VELOX Optimizes Every Layer of a Magento Site

From backend schema to shopping ads, see how VELOX optimizes every layer of a Magento site, technical SEO, paid media, content, and conversion tracking, to drive measurable revenue growth.

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How VELOX Optimizes Every Layer of a Magento Site

From backend schema to shopping ads, see how VELOX optimizes every layer of a Magento site, technical SEO, paid media, content, and conversion tracking, to drive measurable revenue growth.

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How VELOX Optimizes Every Layer of a Magento Site

From backend schema to shopping ads, see how VELOX optimizes every layer of a Magento site, technical SEO, paid media, content, and conversion tracking, to drive measurable revenue growth.

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What Google Says You Should Do to Optimize for AI Search

Google's new AI search guidance favors human-first, unique content and solid technical SEO, while dismissing tactics like llms.txt, content chunking, and heavy structured data as unnecessary. VELOX still recommends these "unnecessary" tactics as low-cost hedges, since Google's rules don't apply to ChatGPT, Claude, and other AI platforms.

Grayscale photo of a desktop computer showing a search results page, with AI Search Overview and Content Optimized for AI labels and a magnifying glass icon.

What Google Says You Should Do to Optimize for AI Search

Google's new AI search guidance favors human-first, unique content and solid technical SEO, while dismissing tactics like llms.txt, content chunking, and heavy structured data as unnecessary. VELOX still recommends these "unnecessary" tactics as low-cost hedges, since Google's rules don't apply to ChatGPT, Claude, and other AI platforms.

Grayscale photo of a desktop computer showing a search results page, with AI Search Overview and Content Optimized for AI labels and a magnifying glass icon.

What Google Says You Should Do to Optimize for AI Search

Google's new AI search guidance favors human-first, unique content and solid technical SEO, while dismissing tactics like llms.txt, content chunking, and heavy structured data as unnecessary. VELOX still recommends these "unnecessary" tactics as low-cost hedges, since Google's rules don't apply to ChatGPT, Claude, and other AI platforms.

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NRF 2026: 4 Key Organic Search Takeaways That Will Impact Online Revenue Growth

Brands from around the globe gathered for Retail’s Big Show, hosted by the National Retail Federation (NRF). Here are the most essential e-commerce takeaways that will impact online revenue growth.

Grayscale marketing graphic of a woman shopping beside a phone displaying keyword search results and callouts like "Pretty Women's Tank Tops," with the VELOX logo.

NRF 2026: 4 Key Organic Search Takeaways That Will Impact Online Revenue Growth

Brands from around the globe gathered for Retail’s Big Show, hosted by the National Retail Federation (NRF). Here are the most essential e-commerce takeaways that will impact online revenue growth.

Grayscale marketing graphic of a woman shopping beside a phone displaying keyword search results and callouts like "Pretty Women's Tank Tops," with the VELOX logo.

NRF 2026: 4 Key Organic Search Takeaways That Will Impact Online Revenue Growth

Brands from around the globe gathered for Retail’s Big Show, hosted by the National Retail Federation (NRF). Here are the most essential e-commerce takeaways that will impact online revenue growth.

Grayscale illustration of a laptop showing a Google AI Overview search result stacked in front of several browser windows with placeholder content.

How Multimodal Content Expands Organic Search Visibility and Revenue Capture

Multimodal content better matches current user preferences and habits, and is key to increasing visibility in Organic Search, AI search, and beyond. Get started with this guide.

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How Multimodal Content Expands Organic Search Visibility and Revenue Capture

Multimodal content better matches current user preferences and habits, and is key to increasing visibility in Organic Search, AI search, and beyond. Get started with this guide.

Grayscale illustration of a laptop showing a Google AI Overview search result stacked in front of several browser windows with placeholder content.

How Multimodal Content Expands Organic Search Visibility and Revenue Capture

Multimodal content better matches current user preferences and habits, and is key to increasing visibility in Organic Search, AI search, and beyond. Get started with this guide.

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Is SEO Dead in 2026?

With frequent updates to Google’s algorithm, there’s no shortage of people heralding the demise of SEO. So is SEO dead in 2025? Here's the data-based truth.

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Is SEO Dead in 2026?

With frequent updates to Google’s algorithm, there’s no shortage of people heralding the demise of SEO. So is SEO dead in 2025? Here's the data-based truth.

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Is SEO Dead in 2026?

With frequent updates to Google’s algorithm, there’s no shortage of people heralding the demise of SEO. So is SEO dead in 2025? Here's the data-based truth.

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6 Digital Marketing Trends to Know in 2026

In 2026, brands should adapt to the new ways customers research, discover, and purchase products online. Here's how your brand can leverage this year's trends to improve visibility, conversions, and revenue growth in 2026.

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6 Digital Marketing Trends to Know in 2026

In 2026, brands should adapt to the new ways customers research, discover, and purchase products online. Here's how your brand can leverage this year's trends to improve visibility, conversions, and revenue growth in 2026.

Grayscale graphic of a smiling woman looking at her phone beside a mockup smartphone screen showing an AI Overview search result, labeled "Predict Trends" and "Stay Ahead with AI," with the VELOX logo.

6 Digital Marketing Trends to Know in 2026

In 2026, brands should adapt to the new ways customers research, discover, and purchase products online. Here's how your brand can leverage this year's trends to improve visibility, conversions, and revenue growth in 2026.

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SEO Migration 2026: The Complete Guide

Your website is a crucial part of your business, and you can’t afford to let your SEO or UX slip. Follow this guide to learn more!

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SEO Migration 2026: The Complete Guide

Your website is a crucial part of your business, and you can’t afford to let your SEO or UX slip. Follow this guide to learn more!

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SEO Migration 2026: The Complete Guide

Your website is a crucial part of your business, and you can’t afford to let your SEO or UX slip. Follow this guide to learn more!

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Navigating AI Cannibalism in Search

What happens when the web becomes oversaturated with redundant, AI-generated content? Learn how to navigate AI cannibalism and how to optimize for traffic and visibility.

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Navigating AI Cannibalism in Search

What happens when the web becomes oversaturated with redundant, AI-generated content? Learn how to navigate AI cannibalism and how to optimize for traffic and visibility.

Grayscale photo of a woman looking frustrated at her phone next to a cartoon AI robot and a phone chat screen, with Model Collapse and Information Pollution labels and the VELOX logo.

Navigating AI Cannibalism in Search

What happens when the web becomes oversaturated with redundant, AI-generated content? Learn how to navigate AI cannibalism and how to optimize for traffic and visibility.

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The New Rules of Digital Marketing Attribution

It’s time to understand the new rules of digital marketing attribution, recalibrate your thinking about measuring channel success, and consider how following these rules can set your brand up for digital success now and in the future.

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The New Rules of Digital Marketing Attribution

It’s time to understand the new rules of digital marketing attribution, recalibrate your thinking about measuring channel success, and consider how following these rules can set your brand up for digital success now and in the future.

Grayscale collage of hands turning pages of an open book labeled Digital Marketing Attribution Rules, with Embrace New Tools, Omni-Channel Marketing, Real-Time Analytics, and Unified Reporting labels.

The New Rules of Digital Marketing Attribution

It’s time to understand the new rules of digital marketing attribution, recalibrate your thinking about measuring channel success, and consider how following these rules can set your brand up for digital success now and in the future.

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The State of SEO for B2B in 2025

Here's how brands should alter the standard Organic Search optimization tactics and best practices to drive visibility, conversions, and revenue for B2B businesses.

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The State of SEO for B2B in 2025

Here's how brands should alter the standard Organic Search optimization tactics and best practices to drive visibility, conversions, and revenue for B2B businesses.

Grayscale photo of a business team talking around a table with browser window graphics behind them, labeled Custom Keyword Strategy and Unique Target Audience, with the VELOX logo.

The State of SEO for B2B in 2025

Here's how brands should alter the standard Organic Search optimization tactics and best practices to drive visibility, conversions, and revenue for B2B businesses.

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A Beginner's Guide to Defining Buyer Personas

Here’s what you need to know about buyer personas, how to create them, and how they can benefit your business from a revenue perspective.

Grayscale marketing graphic showing a buyer persona card for "Candice Oliver, Middle Manager" beside a man working at a laptop, with "Improve ROI" and "Understand Buyers" callouts and the VELOX logo.

A Beginner's Guide to Defining Buyer Personas

Here’s what you need to know about buyer personas, how to create them, and how they can benefit your business from a revenue perspective.

Grayscale marketing graphic showing a buyer persona card for "Candice Oliver, Middle Manager" beside a man working at a laptop, with "Improve ROI" and "Understand Buyers" callouts and the VELOX logo.

A Beginner's Guide to Defining Buyer Personas

Here’s what you need to know about buyer personas, how to create them, and how they can benefit your business from a revenue perspective.

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Connecting Channel Strategy to Business Growth

To drive sustainable growth, you need a clear channel strategy and unified reporting. Learn how fragmented data holds you back and what to do instead.

Grayscale marketing dashboard graphic showing channel categories, revenue, and ROAS metrics beside a person typing at a computer, with the VELOX logo.

Connecting Channel Strategy to Business Growth

To drive sustainable growth, you need a clear channel strategy and unified reporting. Learn how fragmented data holds you back and what to do instead.

Grayscale marketing dashboard graphic showing channel categories, revenue, and ROAS metrics beside a person typing at a computer, with the VELOX logo.

Connecting Channel Strategy to Business Growth

To drive sustainable growth, you need a clear channel strategy and unified reporting. Learn how fragmented data holds you back and what to do instead.

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What Are Content Pillars & Why Are They Important?

What are content pillars, and how can they help drive Organic Search success for your brand? Here’s what you need to know.

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What Are Content Pillars & Why Are They Important?

What are content pillars, and how can they help drive Organic Search success for your brand? Here’s what you need to know.

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What Are Content Pillars & Why Are They Important?

What are content pillars, and how can they help drive Organic Search success for your brand? Here’s what you need to know.

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Leveraging First-Party Data for a Cookieless Future

Third-party cookies won’t be around forever, so brands need to start collecting and leveraging first-party data in their marketing efforts now and in the future.

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Leveraging First-Party Data for a Cookieless Future

Third-party cookies won’t be around forever, so brands need to start collecting and leveraging first-party data in their marketing efforts now and in the future.

Grayscale photo of hands typing on a laptop showing a We Don't Use Cookies Anymore popup, with First Party Data, Third Party Data, Stay Competitive, and More Accurate Data labels and the VELOX logo.

Leveraging First-Party Data for a Cookieless Future

Third-party cookies won’t be around forever, so brands need to start collecting and leveraging first-party data in their marketing efforts now and in the future.

Grayscale marketing graphic of a woman shopping beside a phone displaying keyword search results and callouts like "Pretty Women's Tank Tops," with the VELOX logo.

How to Choose the Right Fashion Keywords for Your Ecommerce Brand

Growing your fashion ecommerce business requires research into the right fashion keywords. Learn the best strategies for fashion SEO with this guide.

Grayscale marketing graphic of a woman shopping beside a phone displaying keyword search results and callouts like "Pretty Women's Tank Tops," with the VELOX logo.

How to Choose the Right Fashion Keywords for Your Ecommerce Brand

Growing your fashion ecommerce business requires research into the right fashion keywords. Learn the best strategies for fashion SEO with this guide.

Grayscale marketing graphic of a woman shopping beside a phone displaying keyword search results and callouts like "Pretty Women's Tank Tops," with the VELOX logo.

How to Choose the Right Fashion Keywords for Your Ecommerce Brand

Growing your fashion ecommerce business requires research into the right fashion keywords. Learn the best strategies for fashion SEO with this guide.

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How Brands Can Leverage Voice Search for Revenue Growth

Let’s take a closer look at what voice search is, how it compares to traditional SEO, and some best practices for optimizing your site for voice search for revenue growth.

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How Brands Can Leverage Voice Search for Revenue Growth

Let’s take a closer look at what voice search is, how it compares to traditional SEO, and some best practices for optimizing your site for voice search for revenue growth.

Grayscale graphic of a smart speaker and a woman speaking into her phone, labeled "Future of Search" and "Voice Search Optimizations," with the VELOX logo.

How Brands Can Leverage Voice Search for Revenue Growth

Let’s take a closer look at what voice search is, how it compares to traditional SEO, and some best practices for optimizing your site for voice search for revenue growth.

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The State of Baby Product SEO in 2025

Ready to optimize your baby product website for Organic Search visibility? Here’s a look at the strategies and tactics that can take your baby brand's SEO to the next level.

Grayscale graphic of a father kissing his baby while feeding a bottle, next to a phone showing a baby bottle product listing, with a search icon and Increase Traffic and Maximize Visibility labels.

The State of Baby Product SEO in 2025

Ready to optimize your baby product website for Organic Search visibility? Here’s a look at the strategies and tactics that can take your baby brand's SEO to the next level.

Grayscale graphic of a father kissing his baby while feeding a bottle, next to a phone showing a baby bottle product listing, with a search icon and Increase Traffic and Maximize Visibility labels.

The State of Baby Product SEO in 2025

Ready to optimize your baby product website for Organic Search visibility? Here’s a look at the strategies and tactics that can take your baby brand's SEO to the next level.

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Answer Engine Optimization: 6 Best Practices to Follow

People are turning to tools like ChatGPT and voice assistants to learn new information or discover products. Make sure your brand is there to answer with these answer engine optimization best practices.

Grayscale graphic of a cartoon AI robot with a speech bubble asking how to show up in the AI overview, next to a laptop displaying an AI Overview search result mockup.

Answer Engine Optimization: 6 Best Practices to Follow

People are turning to tools like ChatGPT and voice assistants to learn new information or discover products. Make sure your brand is there to answer with these answer engine optimization best practices.

Grayscale graphic of a cartoon AI robot with a speech bubble asking how to show up in the AI overview, next to a laptop displaying an AI Overview search result mockup.

Answer Engine Optimization: 6 Best Practices to Follow

People are turning to tools like ChatGPT and voice assistants to learn new information or discover products. Make sure your brand is there to answer with these answer engine optimization best practices.

Black and white photo of hands using a calculator and laptop displaying charts, overlaid with a search bar reading Is SEO Worth It and labels for Link Building and Content Strategy.

SEO Cost: How Much Should Businesses Spend on SEO?

SEO is an integral part of any digital marketing strategy—you just need a better idea of what it’s going to cost. Contact us today to learn more!

Black and white photo of hands using a calculator and laptop displaying charts, overlaid with a search bar reading Is SEO Worth It and labels for Link Building and Content Strategy.

SEO Cost: How Much Should Businesses Spend on SEO?

SEO is an integral part of any digital marketing strategy—you just need a better idea of what it’s going to cost. Contact us today to learn more!

Black and white photo of hands using a calculator and laptop displaying charts, overlaid with a search bar reading Is SEO Worth It and labels for Link Building and Content Strategy.

SEO Cost: How Much Should Businesses Spend on SEO?

SEO is an integral part of any digital marketing strategy—you just need a better idea of what it’s going to cost. Contact us today to learn more!

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The State of Skincare SEO in 2025

To achieve visibility, capture revenue, and drive meaningful growth, your skincare brand needs to leverage every possible marketing strategy, including Organic Search. Here's what your business should prioritize in 2025.

Grayscale collage of a hand holding a phone showing skincare product search results beside a woman applying face cream, labeled Capture Revenue and Increase Visibility, with the VELOX logo.

The State of Skincare SEO in 2025

To achieve visibility, capture revenue, and drive meaningful growth, your skincare brand needs to leverage every possible marketing strategy, including Organic Search. Here's what your business should prioritize in 2025.

Grayscale collage of a hand holding a phone showing skincare product search results beside a woman applying face cream, labeled Capture Revenue and Increase Visibility, with the VELOX logo.

The State of Skincare SEO in 2025

To achieve visibility, capture revenue, and drive meaningful growth, your skincare brand needs to leverage every possible marketing strategy, including Organic Search. Here's what your business should prioritize in 2025.

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5 Things to Know About Digital Marketing in 2025

Staying competitive means staying ahead of change. Explore the five biggest digital marketing trends shaping 2025 and discover how to position your business for sustainable growth.

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5 Things to Know About Digital Marketing in 2025

Staying competitive means staying ahead of change. Explore the five biggest digital marketing trends shaping 2025 and discover how to position your business for sustainable growth.

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5 Things to Know About Digital Marketing in 2025

Staying competitive means staying ahead of change. Explore the five biggest digital marketing trends shaping 2025 and discover how to position your business for sustainable growth.

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10 Content Optimization Tips for Generating Organic Search Results

Maximize your brand’s online visibility and achieve traffic and conversion goals by publishing people-first content. Use these dos and don’ts to help you better understand how to write SEO content.

Grayscale marketing graphic of a hand writing website content dos and don'ts on a tablet, with "Maximize Visibility" and "Increase Traffic" callouts and the VELOX logo.

10 Content Optimization Tips for Generating Organic Search Results

Maximize your brand’s online visibility and achieve traffic and conversion goals by publishing people-first content. Use these dos and don’ts to help you better understand how to write SEO content.

Grayscale marketing graphic of a hand writing website content dos and don'ts on a tablet, with "Maximize Visibility" and "Increase Traffic" callouts and the VELOX logo.

10 Content Optimization Tips for Generating Organic Search Results

Maximize your brand’s online visibility and achieve traffic and conversion goals by publishing people-first content. Use these dos and don’ts to help you better understand how to write SEO content.

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