Case Study:
Beauty and Skincare
#1 Rankings in Competitive Organic Search Results
100% Pure
Organic Search / Paid Search / Revenue Modeling
The Results
+$3.7M
New Revenue in 13 Months
+3
#1 Keyword Rankings
8X
ROAS
+3
#2 Keyword Rankings
+$55K
Avg. New Monthly Revenue
About the Client
100% Pure creates the purest, healthiest natural makeup and skincare, using certified natural ingredients, nourishing vitamins, and antioxidants. They use natural fragrances from essential oils, avoiding synthetic chemicals.
Background
100% Pure faced challenges with Organic Search and spent thousands on ineffective Google Ads. The brand invested $8,000 monthly in non-revenue keywords, costing $100-$600 per sale. Our tasks were to re-optimize Google Ads for better ROAS and launch a successful Organic Search campaign.
Goals
Drop the cost per new customer acquisition to $30 Create $50,000+ in new organic revenue Outrank key competitors in the industry, including Ulta Beauty and Sephora
Challenges
Unprofitable ad spend and low ROAS The clean beauty and skincare industry is highly competitive, with major retailers and brands dominating top rankings High cost per acquisition with slow revenue growth from Organic Search
01
Our Approach
Our paid media team optimized 100% Pure’s Google Ads, cutting low-value keywords and focusing on transactional ones to target ready-to-buy searchers. Meanwhile, the Organic Search team created content and optimized the site, boosting visibility in high-value SERPs.
02
The Results
Initially, our New Revenue Model projected $55,000 monthly after 15 months. After optimizing Google Ads and launching Organic Search, we exceeded this in just eight months. 100% Pure improved SERP rankings, competed with industry leaders, and reduced costs.
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518 S 9th St, Boise, ID 83702
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