Case Study:
Manufacturing
$276K Global Revenue Growth
AERO Specialties
Organic Search / Revenue Modeling / Technical SEO / Paid Search
The Results
6
Keywords Ranked #1 in 4 Months
22
First Page Results in 4 Months
19
#1 Keywords During Campaign
534
Leads Monthly for 4 Months
12
Top 3 Keywords Within 4 Months
About the Client
AERO Specialties is a top industry leader in aviation, particularly in ground support equipment (GSE). They’re known for delivering excellent GSE for FBOs and airports, including major, corporate, private, regional, military, and civilian operations.
Background
Initially, AERO Specialties focused on the US market, using Organic Search and Paid Media to increase inbound sales and achieve top rankings for key keywords.
Goals
Increase the number of inbound sales leads per month Boost revenue growth through Organic Search Achieve top 3 keyword rankings
Challenges
Crafting and publishing original SEO content that highlights GSE benefits to the right audiences. Ensuring compliance with regional GSE regulations when marketing internationally.
01
Our Approach
We created a Revenue Potential Model for AERO Specialties, forecasting 202 inbound sales monthly and top 3 keyword rankings. Our tactics included content creation, technical SEO, and paid media, resulting in an estimated $101,000 in new monthly revenue.
02
The Results
In just four months, our team achieved AERO Specialties' new revenue and ranking goals by generating 534 leads per month and $267,000 in new monthly revenue. By continuing to partner with us, AERO Specialties ultimately scaled their campaign into the UK, Germany, France, Spain, and Switzerland.
VELOX successfully put us on the first page of Google for many of our keywords.
Derek R., VP of Sales
AERO Specialties
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