Case Study:
Fashion and Apparel
One Growth Program Across Search and Social
Anatomie
Organic Search / Google Ads / Meta Ads
The Combined Result
One business number for the full program, then what each channel delivered. Channel figures are not added together, since each platform claims credit for some of the same sales.
$6.3M
Meta Ads campaign revenue
$1.1M+
New revenue from Organic Search
146%
Revenue growth from Google Ads
The Client
About the Client
Anatomie is a luxury travel apparel brand specializing in lightweight, wrinkle-resistant clothing designed for globetrotters seeking premium comfort, performance, and style. The brand serves affluent travelers looking for versatile apparel that seamlessly transitions from travel to everyday wear.
The Program
Shared Goals
Grow annual revenue by 40%. Maintain a 3x+ ROAS target. Expand into new customer segments. Increase brand awareness. Improve Google Ads efficiency.
By Channel
What Each Channel Delivered
Organic Search
Top 5 Rankings Up 120%
We developed a comprehensive SEO strategy designed to increase search visibility, expand keyword coverage, and generate long-term revenue growth. The team conducted extensive keyword research, optimized category and product pages, enhanced technical SEO performance, improved internal linking structures, and aligned content initiatives with high-intent search opportunities. By integrating SEO insights alongside paid media performance data, VELOX created a scalable organic growth strategy capable of driving qualified traffic and measurable revenue gains.
159.6%
New revenue growth
1,335
Keywords ranked top 10
120%
Keywords ranked top 5
65%
New users
Google Ads
146% Revenue Growth
We developed a comprehensive Google Ads strategy centered around Performance Max, Shopping, Search, and audience expansion campaigns. The team optimized Merchant Center feeds, refined campaign segmentation, improved conversion tracking, and leveraged first-party audience signals to improve targeting accuracy. Continuous testing of bidding strategies, creative assets, and search intent opportunities enabled the account to scale efficiently while maximizing return on ad spend and new customer acquisition.
75%
Google Ads Revenue
5X
ROAS
210%
New Customers
81%
Google Ads Purchases
Meta Ads
Powering a $6M revenue surge
VELOX developed a Meta advertising strategy focused on audience expansion, creative testing, and scalable revenue growth. The team identified high-value top-of-funnel audiences aligned with luxury travel interests, including Sailing & Yachts enthusiasts, and paired those audiences with lifestyle-focused creative assets across Facebook and Instagram placements. Continuous optimization of targeting, creative formats, audience segmentation, and campaign structure allowed VELOX to improve efficiency while significantly increasing revenue and return on ad spend.
$6.3M
Campaign Revenue
4.97X
Average ROAS
127%
Monthly ROAS Lift
106%
Average Monthly Revenue
How the Channels Worked Together
Meta builds demand
New luxury travel audiences discovered Anatomie on Facebook and Instagram.
Search captures it
Google Ads and stronger organic rankings were there when those shoppers searched.
Shared data
Paid media performance data guided which keywords SEO went after first.
I appreciate the extra efforts you and your team have made to help us to achieve our goals.
Erica K., Head of Marketing & Growth
Anatomie
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contact@velox.com
1-866-324-8899
518 S 9th St, Boise, ID 83702
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