Achieving 146% Revenue Lift with Organic Search & Paid Media
About Client
Anatomie is the leader in luxury travel and athleisure apparel, with a product line that emphasizes lightweight, wrinkle-resistant fabrics that are practical, comfortable, and chic. Designed for globetrotters, the brand caters primarily to women, focusing on providing high-quality, functional clothing perfect for travel and an active lifestyle.
Background
In early 2022, e-commerce’s digital landscape was extremely competitive. In a post-COVID world, where the doors to travel were slowly reopening, Anatomie wanted to become the #1 choice in luxury travel athleisure wear, all while maintaining above a 4X return on ad spend conducive to scalable growth.
Goals
Grow annual sales revenue by 40%.
Achieve 4X ROAS to expand into new audiences and increase brand awareness across Google and Meta Ads.
Identify new demographics aligned with luxury travel and expand their audience in the 35 to 55 age groups.
Challenges
The luxury travel athleisure industry is a highly competitive market among channel partners, like Nordstrom and Neiman Marcus.
A competitive industry requires higher advertising costs, making a creative marketing strategy that stands out crucial.
Approach
Our team supported Anatomie with a scalable, cross-channel strategy spanning Organic Search, content syndication, Google Ads, and Meta, all built to evolve alongside the brand’s growth goals.
We refined targeting, creative, and campaign structure to maximize ROI while strengthening overall paid social performance. On Meta, we used dynamic carousel catalog ads to deliver more personalized product experiences and improve the path to purchase. We also built top-of-funnel audiences around high-affinity interests like sailing and yachts, pairing them with lifestyle-driven creative to attract the right shoppers and drive stronger results.
Results
We helped Anatomie surpass their goals with strategic targeting, compelling creatives, and scalable execution. Meta revenue grew 137% with a 57% lift in ROAS, while Google Ads drove a $6M revenue increase and improved ROAS from 8X to 9X in one year, which was well beyond the brand’s original 4X ROAS goal. We also successfully transitioned from standard shopping campaigns to Performance Max (PMAX), resulting in high-ROI performance incorporating various audience segments.
Organic Search visibility climbed as well, with a 105% increase in top 10 keyword rankings. Together, these results helped Anatomie exceed their 40% annual revenue growth goal, reach new luxury travel audiences, and expand efficiently in a highly competitive market.
81%
Increase in Google Ads Purchases
$300K
Avg. New Monthly Revenue
137%
Increase in Meta Revenue
57%
ROAS
$6M
Google Ads Revenue
120%
Top 5 Rankings