Google Ads Success: 146% Revenue Growth
About Client
Anatomie is a luxury travel apparel brand specializing in lightweight, wrinkle-resistant clothing designed for travelers seeking premium comfort, style, and performance.
Background
As travel demand returned following the pandemic, Anatomie wanted to accelerate growth through Google Ads while maintaining profitability. The brand faced increasing competition within paid search and needed a strategy capable of attracting new audiences, increasing brand awareness, and scaling revenue without sacrificing return on ad spend. VELOX was engaged to build a more efficient and scalable paid media program.
Goals
Grow annual revenue by 40%.
Maintain a 3x+ ROAS target.
Expand into new customer segments.
Increase brand awareness.
Improve Google Ads efficiency.
Challenges
Rising competition across Google Ads.
Increasing customer acquisition costs.
Limited audience diversification.
Scaling revenue profitably.
Maintaining ROAS during growth.
Approach
VELOX developed a comprehensive Google Ads strategy centered around Performance Max, Shopping, Search, and audience expansion campaigns. The team optimized Merchant Center feeds, refined campaign segmentation, improved conversion tracking, and leveraged first-party audience signals to improve targeting accuracy. Continuous testing of bidding strategies, creative assets, and search intent opportunities enabled the account to scale efficiently while maximizing return on ad spend and new customer acquisition.
Results
By aligning Google's automation capabilities with a disciplined optimization strategy, VELOX helped Anatomie significantly increase revenue while improving customer acquisition efficiency. The campaign generated substantial growth across revenue, new customer acquisition, and overall traffic while maintaining profitability. These gains created a scalable growth engine capable of supporting the brand's long-term expansion goals.
81%
Google Ads Purchases
146%
Revenue Growth
5X
ROAS
210%
New Customers
75%
Google Ads Revenue
Client Feedback
"I appreciate the extra efforts you and your team have made to help us to achieve our goals."
Erica K., Head of Marketing & Growth
Anatomie
