Scaling Paid Search Into a Revenue Engine
About Client
BeautyBio is a science-backed skincare brand known for pioneering at-home microneedling technology and clinically effective skincare solutions. As competition across premium beauty intensified, the brand sought to accelerate ecommerce growth while improving efficiency across both paid and organic acquisition channels.
Background
VELOX partnered with BeautyBio to build an integrated Organic Search and Google Ads strategy that increased visibility, improved customer acquisition, and accelerated ecommerce revenue growth. By combining paid demand capture with long-term organic expansion, BeautyBio strengthened its digital presence while creating a more efficient and scalable revenue engine.
Goals
Increase ecommerce revenue through Google Ads.
Improve return on ad spend while reducing acquisition costs.
Expand product discovery across Search and Shopping campaigns.
Build a scalable paid acquisition program.
Challenges
Rising acquisition costs within premium beauty.
Increasing competition across Google Search and Shopping.
Scaling revenue while maintaining advertising efficiency.
Improving product visibility during high-intent searches.
Approach
VELOX developed a revenue-focused Google Ads strategy centered on capturing high-intent purchase demand. Search and Shopping campaigns were continuously optimized through audience refinement, bid strategy improvements, creative testing, and product-level optimization to maximize both efficiency and scale. Rather than optimizing individual campaigns in isolation, every decision was guided by revenue contribution and long-term acquisition efficiency.
Results
The strategy generated more than $1 million in Google Ads revenue, while improving return on ad spend by 425% and increasing total ecommerce revenue by 25%. Search campaigns generated $729K, while Shopping campaigns contributed an additional $278K, creating a scalable acquisition engine capable of supporting continued business growth.
$1M+
Google Ads Revenue
425%
Increase in ROAS
25%
Increase in Total Revenue
$729K
Search Campaign Revenue
$278K
Shopping Campaign Revenue
25.3%
Increase in Total Conversions
