Scaling Beauty Growth With 425% Higher ROAS
About Client
BeautyBio is a science-backed skincare brand known for pioneering at-home microneedling technology and clinically effective skincare solutions. As competition across premium beauty intensified, the brand sought to accelerate ecommerce growth while improving efficiency across both paid and organic acquisition channels.
Background
BeautyBio partnered with VELOX to scale ecommerce revenue while improving the efficiency of its Google Ads investment. With competition and acquisition costs rising across premium skincare, the brand needed to capture more high-intent demand without sacrificing profitability. The opportunity was to turn paid search into a more predictable, scalable source of customer acquisition and revenue.
Goals
Increase ecommerce revenue through Google Ads.
Improve return on ad spend while reducing acquisition costs.
Expand product discovery across Search and Shopping campaigns.
Build a scalable paid acquisition program.
Challenges
Rising acquisition costs within premium beauty.
Increasing competition across Google Search and Shopping.
Scaling revenue while maintaining advertising efficiency.
Improving product visibility during high-intent searches.
Approach
VELOX developed a revenue-focused Google Ads strategy centered on capturing high-intent purchase demand. Search and Shopping campaigns were continuously optimized through audience refinement, bid strategy improvements, creative testing, and product-level optimization to maximize both efficiency and scale. Rather than optimizing individual campaigns in isolation, every decision was guided by revenue contribution and long-term acquisition efficiency.
Results
We transformed Google Ads into a significant revenue driver for BeautyBio, generating more than $1 million in revenue while increasing ROAS by 425%. Search campaigns alone contributed $729K in revenue, helping drive a 25% increase in total revenue. By improving efficiency while scaling investment, we built a stronger paid acquisition engine capable of converting high-intent beauty demand into sustained ecommerce growth.
$1M+
Google Ads Revenue
425%
Increase in ROAS
25%
Increase in Total Revenue
$729K
Search Campaign Revenue
$278K
Shopping Campaign Revenue
25.3%
Increase in Total Conversions
