Case Study:
Beauty and Skincare
Organic Share and Paid Returns Up Together
BeautyBio
Organic Search / Google Ads
The Combined Result
One business number for the full program, then what each channel delivered. Channel figures are not added together, since each platform claims credit for some of the same sales.
$1M+
Google Ads revenue
425%
Increase in ROAS
62%
Increase in organic traffic
The Client
About the Client
BeautyBio is a science-backed skincare brand known for pioneering at-home microneedling technology and clinically effective skincare solutions. As competition across premium beauty intensified, the brand sought to accelerate ecommerce growth while improving efficiency across both paid and organic acquisition channels.
The Program
Shared Goals
Competing against established beauty brands for organic visibility. Limited rankings across high-value category searches. Growing dependence on paid acquisition. Capturing additional market share through non-branded search. Increase ecommerce revenue through Google Ads.
By Channel
What Each Channel Delivered
Organic Search
New Organic Traffic Up 71%
Technical SEO, keyword expansion, content and authority building, prioritized with VELOX New Revenue Modeling.
62%
Increase in organic traffic
71%
Increase in new organic traffic
13,949
Monthly organic users
207
Monthly organic transactions
Google Ads
425% Higher ROAS
Search and Shopping optimized for high intent purchase demand, with every decision guided by revenue contribution.
$1M+
Google Ads revenue
425%
Increase in ROAS
$729K
Search campaign revenue
$278K
Shopping campaign revenue
How the Channels Worked Together
Less dependence on paid
Organic Search took on more of the job of finding new customers.
Paid built on revenue
Google Ads decisions were made on revenue contribution, not clicks.
Shared revenue model
VELOX New Revenue Modeling set priorities for both channels.
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