Case Study:
Health and Wellness
Gaining $35K in New Organic Revenue at 650% ROAS
Better Bodies
Paid Search / Organic Search / Technical SEO
The Results
+$35K
New Organic Revenue
5+
Top 5 National Keywords
650%
ROAS Within 90 Days
5%+
Conversion Rate in 60 Days
9%
Organic Search CTR
About the Client
Better Bodies makes premium fitness apparel for serious athletes, evolving from a bodybuilding gym into a broader apparel brand. Its core mission remains to serve people of all backgrounds, regardless of lifting experience or goals. The line features shirts, tanks, belts, and accessories.
Background
Better Bodies partnered with VELOX as competition across the fitness apparel market intensified. The brand needed greater visibility against major retailers and emerging competitors while addressing rising acquisition costs from paid media. VELOX was brought in to expand search visibility, capture more high-intent shoppers, and create a more efficient path to ecommerce growth.
Goals
Increase ecommerce revenue through search. Improve rankings for high-value keywords. Reduce paid customer acquisition costs. Expand visibility across fitness apparel searches. Capture more high-intent shoppers.
Challenges
Rapidly growing fitness apparel competition. Major retailers dominating high-value SERPs. High customer acquisition costs in Google Ads. Limited visibility for priority search terms. Scaling revenue while controlling media costs.
01
Our Approach
We developed an integrated search strategy to capture demand across both Organic Search and Google Ads. Our SEO team used technical optimization and content strategy to improve rankings for high-value fitness apparel searches, while paid media specialists eliminated campaign bottlenecks, refined keyword targeting, and optimized spend to reduce acquisition costs and increase revenue.
02
The Results
Within 90 days, we helped Better Bodies outperform projections by doubling organic revenue and generating $35K+ in new organic revenue. Five priority national keywords gained significant visibility, including Top 3 rankings for key fitness apparel searches. At the same time, Google Ads achieved a 650% ROAS, demonstrating how stronger organic visibility and more efficient paid media could work together to accelerate growth.
We're really happy with the result and how VELOX works with our campaigns and budget management.
Alicia C., Marketing Manager
Better Bodies
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518 S 9th St, Boise, ID 83702
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