Gaining $35K in New Organic Revenue at 650% ROAS
About Client
Better Bodies makes premium fitness apparel for serious athletes, evolving from a bodybuilding gym into a broader apparel brand. Its core mission remains to serve people of all backgrounds, regardless of lifting experience or goals. The line features shirts, tanks, belts, and accessories.
Background
Better Bodies teamed up with us to elevate their Organic Search visibility as the workout apparel market expanded. To compete with major retailers and brands in SERPs, they needed help with their goals, enabling them to reduce costs and expand reach.
Goals
Grow revenue from paid ads.
Reduce costs per click and acquisition.
Drive improved rankings in high-value SERPs.
Challenges
When Better Bodies contacted us, the gym apparel industry was rapidly expanding with new competitors appearing daily in SERPs.
High costs per acquisition were dragging down their Google Ads account.
Approach
Our campaign for Better Bodies included paid and organic marketing, optimizing Google Ads by fixing bottlenecks and adding keywords to cut costs and boost sales.
The Organic Search team improved keyword rankings through technical and content strategies, increasing revenue.
Results
Our team helped Better Bodies surpass projections in 90 days, doubling organic revenue, securing top 3 rankings for key workout apparel searches, and boosting Google Ads click-through and ROAS.
+$35K
New Organic Revenue
5
National Keywords
650%
90 Days ROAS
5%
Conversion Rate in 60 Days
9%
Organic Search CTR
Client Feedback
"We're really happy with the result and how VELOX works with our campaigns and budget management."
Alicia C., Marketing Manager
Better Bodies
