Case Study:
Beauty and Skincare
Gaining $645K in Revenue
BIOEFFECT
Paid Social / Data and Reporting / Attribution and Analytics
The Results
$645K
Paid Social Revenue
+80%
Meta Revenue
+72%
Meta Purchases
+80%
Link Clicks
+35%
Total Impressions
About the Client
BIOEFFECT is an Icelandic skincare brand combining biotechnology with pure, effective ingredients to support the skin’s natural vitality. Its science-led formulas are designed to deliver high-performance skincare through innovative plant-based biotechnology.
Background
BIOEFFECT partnered with VELOX to scale paid social across the U.S. while overcoming tracking challenges caused by multi-country account data. Pixel and account inconsistencies made it difficult to accurately measure performance and optimize investment. Before scaling acquisition, VELOX needed to establish cleaner tracking, improve audience targeting, and create a more reliable foundation for Meta growth.
Goals
Increase Meta revenue and purchases. Improve paid social return on investment. Reach high-value U.S. skincare audiences. Establish more reliable performance tracking. Scale Meta campaigns efficiently.
Challenges
Inaccurate tracking across multiple countries. Separating U.S. and U.K. performance data. Reaching the right skincare audiences at scale. Scaling spend without sacrificing efficiency. Optimizing creative for purchase performance.
01
Our Approach
We first addressed BIOEFFECT’s tracking and account structure to establish a more reliable performance foundation. From there, our team scaled Meta Advantage+ Shopping campaigns through refined audience segmentation, creative optimization, and continuous testing. Performance data guided ongoing budget and campaign decisions, allowing us to reach higher-value consumers while increasing purchases, engagement, and revenue.
02
The Results
We helped BIOEFFECT turn a cleaner measurement foundation into scalable paid social growth, generating $645K in revenue while increasing Meta revenue by 80% and purchases by 72%. Link clicks grew 80% and impressions increased 35%, demonstrating stronger engagement alongside bottom-line growth. The result was a more measurable and efficient Meta program built to support continued customer acquisition.
I really appreciate how prompt and professional the team is. They are very precise and are very professional in their field. They also respond very promptly and have an answer for everything. It has been an amazing experience to collaborate with the team.
Pidsinee E., Marketing Manager
BIOEFFECT
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