Growing CBD Brands with Organic Search
About Client
The CBD industry has expanded rapidly over the last eight years, evolving from a niche market into a key player in health and wellness, with people using a range of products from topicals to tinctures.
Background
We began working with CBD brands in late 2018 during rapid industry growth. Clients aimed to stand out in Organic Search, as many brands seemed similar. They also needed help educating consumers about their products' benefits through high-quality content shared on relevant websites.
Goals
Increase Organic Search growth
Drive new revenue from top 5 keyword rankings
Educate consumers and differentiate from competitors
Challenges
Highly-regulated industry requiring a careful, innovative approach
Hyper-competitive SERPs
No ability to run paid ads on Search or social media
Approach
Promoting our CBD partners requires a strategic approach to avoid compliance issues, educate consumers, and showcase clients’ unique selling points. Our team creates high-quality, user-focused content for industry sites and networks. We also help CBD clients with on-site technical SEO to improve website usability and signal clarity to search engines.
Results
We have partnered with several CBD clients, all with similar goals. Many sought to boost their Organic Search rankings, driving sustainable new revenue growth and solidifying their positions in competitive CBD search results. We achieved these goals, helping topical CBD and hemp food clients move their rankings into the top 5 and generating hundreds of thousands of dollars in new revenue.
$350K
New Revenue in 8 Months
18
Top 5 Keyword Rankings
4
#1 Competitive Keyword Rankings
