Serving Up #1 Rankings
About Client
Chandlers Steakhouse, is an award-winning fine-dining restaurant in Boise known for premium steaks, fresh seafood, craft cocktails, and nightly live music. Its upscale dining experience has made Chandlers a destination for both local guests and visitors.
Background
Chandlers partnered with VELOX to strengthen its local search presence and turn greater visibility into more reservations. In a competitive Boise dining market, the restaurant needed to outrank other fine-dining destinations while improving digital marketing efficiency. The opportunity was to capture high-intent local searches, increase calls and reservations, and reinforce Chandlers as a premier Boise dining destination.
Goals
Increase monthly restaurant reservations.
Improve rankings for high-value local searches.
Expand visibility across Boise dining SERPs.
Increase qualified calls and website traffic.
Improve Google Ads efficiency and ROI.
Challenges
Competing in highly competitive local SERPs.
Outranking established Boise restaurants.
High CPCs across valuable paid keywords.
Converting local search traffic into reservations.
Approach
We developed an integrated local search strategy combining Organic Search, localized content, and Google Ads. Our team targeted high-intent Boise dining keywords and created off-site content to strengthen local relevance and authority. Paid Search campaigns were simultaneously optimized around qualified restaurant demand, helping Chandlers increase immediate visibility while Organic Search rankings gained momentum.
Results
Within four months, we helped Chandlers secure five Top 3 keyword rankings, including three #1 positions. Greater visibility translated directly into customer demand, generating more than 100 monthly calls and 150 new reservations per month. By combining Organic Search with optimized paid campaigns, Chandlers strengthened its position in competitive local SERPs while creating a more consistent path from search to reservation.
150
New Monthly Reservations
3
New #1 Rankings
5
Top 3 Rankings
100+
Monthly Calls
Client Feedback
"We rank at the top for every keyword we target, and our restaurants stay full because of it."
Rex C., Owner
Chandlers Steakhouse
