Hitting Top Rankings & $1.68M in Revenue
About Client
Curaleaf is a cannabinoid company dedicated to providing quality health and wellness products. For over a decade, they have focused on cultivating the cleanest, purest strains of cannabis from hand-grown plants. This commitment ensures both their plants and customers are happy and healthy.
Background
As Curaleaf expanded into new states and opened additional dispensaries, they needed a digital strategy that could quickly build local visibility, support e-commerce growth, and prove ROI at scale. However, strict advertising regulations, evolving compliance requirements, and uncertainty across the cannabis industry made it difficult to gain traction through traditional channels, requiring a more strategic, search-driven approach to reach and convert customers.
Goals
Enhance local SEO and improve local search visibility
Prove ROI quickly to scale
Increase e-commerce sales
Challenges
Strict advertising regulations by search engines and social media platforms
Creation of unique, compliant content for visibility and growth
Uncertainty in the cannabis industry
Approach
We helped Curaleaf build authority and visibility through a strategic combination of content creation and syndication, link building, and new revenue modeling. We developed and distributed high-quality content aligned to high-value, location-based keywords, strengthening search presence while earning authoritative backlinks to support rankings. Using revenue modeling, we prioritized the terms and topics most likely to drive measurable growth, ensuring efforts stayed focused on ROI.
Results
Despite strict advertising regulations and a complex cannabis market, we helped Curaleaf quickly improve local search visibility and prove ROI. Within 60 days, three targeted keywords reached #1 rankings, and by campaign end, eight ranked in Google’s top 10, with all active terms improving significantly. We also built 657 backlinks, strengthening brand authority across search.
These gains led to an 18% increase in organic transactions, supporting Curaleaf’s goals of stronger local SEO, faster ROI, and more e-commerce growth in new markets.
3
Keywords Ranked #1
8
Top 10 Keywords
44%
Increase in Monthly Pageviews
657
New Backlinks
4%
Increase in Monthly New Users
42%
Increase in Top 3 Keywords
