Case Study:
Fashion and Apparel
Reaching the Top in 90 Days
Cuup
Paid Search / Organic Search / Content Strategy / Attribution and Analytics
The Results
943%
Top 10 Keywords
56%
#1 Keyword Rankings
186%
Annual Revenue
83%
Google Search Visibility
46%
Organic Search Users
18%
Organic Search Transactions
About the Client
CUUP blends function and style to offer luxurious everyday intimates for home, work, and beach. Their designs support and enhance the female form by focusing on inclusivity in sizing and styles.
Background
In 2020, CUUP, a startup in the highly competitive lingerie market, partnered with us to increase brand awareness and improve their Organic Search rankings. They also sought to maximize their paid campaigns, reducing costs and increasing ROAS.
Goals
Increase the number of keywords ranked on Google Attain a top 5 ranking for their 10-keyword campaign Increase annual revenue
Challenges
The lingerie industry is highly competitive A competitive industry demands higher advertising spending A creative marketing strategy that stands out is crucial
01
Our Approach
Our strategy was simple: Apply CUUP’s no-compromise approach to their campaigns. We used keyword research, discovery content, and conversion techniques to rank #1 for several keywords in three months. As we refined efforts, CUUP scaled their Organic Search campaign, including launching a new swimwear line.
02
The Results
Our team quickly broadened CUUP’s online presence to achieve top keyword rankings and expanded brand awareness. This partnership helped CUUP grow and strengthen their position as a leader in the intimate apparel industry.
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518 S 9th St, Boise, ID 83702
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