Case Study:
SaaS
Full Funnel Lead Growth for a SaaS Brand
DaySmart Salon
Organic Search / Google Ads / Meta Ads
The Combined Result
One business number for the full program, then what each channel delivered. Channel figures are not added together, since each platform claims credit for some of the same sales.
+297%
Google Ads MQL growth YoY
+274%
Meta lead growth
+140%
Organic search sessions
The Client
About the Client
DaySmart Salon provides business management software for appointment-based businesses across the salon, spa, and body art industries. Its technology helps businesses manage scheduling, payments, customer relationships, and day-to-day operations through integrated software solutions.
The Program
Shared Goals
Increase Organic Search traffic across priority product lines. Expand rankings for high-intent software keywords. Strengthen technical SEO across DaySmart Salon & Spa. Increase qualified trials and leads from Organic Search. Build a scalable foundation for continued search growth.
By Channel
What Each Channel Delivered
Organic Search
140% Organic Search Growth
Technical SEO, content and keyword strategy on a rebuilt measurement foundation with GA4, Tag Manager and offline conversion tracking.
+140%
Organic search sessions
6.4K
Organic keywords ranked
78
Keywords ranked #1
$70.5K
Monthly organic traffic value
Google Ads
Google Ads MQLs Up 297%
Spend moved toward Search and Performance Max campaigns tied to qualified pipeline, with tighter non branded and exact match targeting.
+297%
MQL growth YoY
-52%
MQL CPA MoM
+156%
SQL growth MoM
115
MQLs in one month
Meta Ads
Meta Leads Up 274%
Prospecting, lookalike and retargeting campaigns with constant audience, creative, landing page and offer testing.
+274%
Lead growth
-74%
Cost per lead
389
Monthly leads
$81
Cost per lead
How the Channels Worked Together
Meta fills the funnel
Prospecting and lookalike audiences reached salon and spa owners who had not found DaySmart yet.
Search captures intent
Google Ads and organic rankings met owners actively searching for booking software.
Shared measurement
Offline conversion tracking tied every channel to qualified leads, not clicks.
VELOX helped increase our visibility by 16% and turned Paid Social into a top lead driver through a flexible, results-driven partnership.
Andrea M., Marketing Leader
DaySmart Salon
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