Case Study:
Fashion and Apparel
101% Top 10 Keyword Growth with a 1,653% Revenue Surge
Democracy Clothing
Organic Search / Paid Search / Paid Social / Strategic Planning / Content Strategy / Programmatic
The Results
745%
Organic ROI Growth
3K
Top 3 Keyword Growth
665%
Social Ads Revenue Growth
10.6X
Average Google Ads ROAS
87%
TOF Purchase Growth
104%
Monthly New Revenue YOY
About the Client
Democracy Clothing offers ideal fashion apparel with classic silhouettes perfect for the modern woman with an ageless mindset. Their jeans are your all-fit, feel-great denim favorites made to hug every curve with trendsetting style and comfort.
Background
Before partnering with us, Democracy Clothing was still building its direct-to-consumer e-commerce business and establishing its footing in online sales. With significant room for revenue growth and a highly competitive apparel market ahead, the brand turned to our team for a strategy built to accelerate visibility, performance, and long-term online growth.
Goals
Achieve 42% YOY total revenue growth Drive high traffic volume with a goal of 12,000+ website visitors per day Maintain a minimum ROAS of 5X on Google and social ads
Challenges
Consistently producing engaging, high-quality content, especially in a vertical that sees rapidly evolving trends Navigating logistical challenges related to the 2020 COVID-19 pandemic
01
Our Approach
Our team drove Democracy Clothing’s growth with a coordinated strategy across Organic Search, Google Ads, and Meta. We strengthened their online visibility through targeted content, technical improvements, and on-page optimization built around high-value keywords and conversion-ready product pages. On Paid Search, we optimized Google Ads for transactional intent with branded and non-branded segmentation and Performance Max campaigns designed to capture demand efficiently. We also used Meta Advantage+, audience targeting, and dynamic catalog ads to reach new shoppers and drive qualified e-commerce traffic.
02
The Results
I really appreciate the entire VELOX team. Hopefully it gets back to how many references I do for VELOX because I value the relationship we have built.
Caren L., Founder & President
Democracy Clothing
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