Rejuvenating Organic Search ROI by 10X
About Client
dōTERRA delivers pure essential oils with the goal of positively impacting the world, one drop at a time. Their rigorously sourced oils meet high-quality standards, allowing customers and their families to select healthier options for improved lifestyles.
Background
During COVID-19, dōTERRA faced setbacks from shutdowns and supply chain issues. Affected by the slowdown in the vital oils market, they aimed to diversify their product line but needed help improving search engine rankings to regain momentum.
Goals
Generate $217,000+ per month in new revenue
Move and keep Organic Search campaign keywords in the top 3 rankings
Increase traffic to campaign landing pages
Challenges
As dōTERRA expanded into new markets, they needed help establishing and maintaining top SERP rankings for new products.
We needed to demonstrate the value of ranking in the top 3 on an accelerated timeline.
We had to follow dōTERRA’s strict schedule, requiring us to stay agile and adaptable.
Approach
Results
Our team aimed for a 12-month timeline but finished in eight months. We ranked dōTERRA’s campaign keywords in the top 3, boosting their monthly organic revenue. Impressed, the brand expanded our partnership to include more keywords over the next two years.
#1
Featured Snippet in Just 4 Months
9%
Monthly Organic Search Transactions
12%
Monthly Organic Search Revenue
17%
in Organic Transactions
54%
in Top 10 Keywords
10X
Organic Search ROI
