Turning Top Rankings Into 10X ROI
About Client
dōTERRA is a global wellness brand known for its essential oils and related products. With a focus on quality and responsible sourcing, the company has built a worldwide community around essential oils and everyday wellness.
Background
dōTERRA partnered with VELOX to regain Organic Search momentum and expand visibility as the brand entered new product categories. Following pandemic-related disruption and shifting market demand, dōTERRA needed to establish rankings for new products quickly, increase qualified traffic, and prove that higher SERP positions could translate into measurable revenue growth.
Goals
Generate $217K+ in new monthly organic revenue.
Secure and maintain Top 3 rankings for campaign keywords.
Increase qualified traffic to priority landing pages.
Expand visibility for new product categories.
Demonstrate measurable ROI from Organic Search.
Challenges
Establishing authority across new product categories.
Competing for valuable Top 3 SERP positions.
Proving revenue impact on an accelerated timeline.
Executing against a strict campaign schedule.
Maintaining ranking momentum as the campaign expanded.
Approach
VELOX developed a revenue-focused Organic Search strategy designed to accelerate rankings across dōTERRA’s priority product categories. We identified high-value keyword opportunities, optimized campaign landing pages, strengthened content relevance, and built search authority around priority terms. Performance was continuously measured against ranking, traffic, transaction, and revenue goals, allowing the strategy to adapt quickly while keeping the campaign focused on measurable business impact.
Results
We exceeded dōTERRA’s $217K monthly revenue target, generating approximately $220K in monthly revenue gains while achieving 10X Organic Search ROI. Campaign keywords reached Top 3 positions four months ahead of the original 12-month timeline, while a #1 featured snippet was secured in just four months. Organic Search revenue increased 12%, transactions grew 9%, and Top 10 keyword visibility increased 54%. The results led dōTERRA to expand the partnership with additional keywords over the following two years.
$220K
Monthly Revenue Gains
10X
Organic Search ROI
8 Months
To Reach Ranking Goals
#1
Featured Snippet in 4 Months
+54%
Top 10 Keywords
+12%
Monthly Organic Revenue
