Achieving 84% Revenue Growth in 10 Months
About Client
Dr. Axe is a leader in the nutrition and supplements industry, possessing a wealth of knowledge in areas including advanced nutrition, superfoods, and superior diet cleanses. Dr. Axe is passionate about helping clients gain a better understanding of food, nutrition, and how these factors affect the human body.
Background
Dr. Axe partnered with us to expand his brand’s organic reach and become the top e-commerce provider of collagen and bone broth protein products. The partnership began as a test to see our team’s capabilities, but quickly became a full-scale Organic Search campaign.
Goals
Achieve top rankings for the keywords: collagen protein, bone broth protein, and bone powder
Drive significant overall revenue growth in 60 days
Challenges
To achieve meaningful results, Dr. Axe needed to outrank established competitors like Amazon and GNC in the competitive Health & Wellness Industry.
Dr. Axe wanted to see immediate results to know the investment was working.
Approach
Because the health and wellness market is highly competitive, Dr. Axe needed more than standard SEO tactics to break through and scale efficiently. Our team combined proven Organic Search methods, content strategy, and new revenue modeling to focus on the opportunities most likely to drive growth. Using revenue-backed keyword insights, we created and syndicated original content that expanded authority across the web and improved visibility for terms tied to real business impact.
Results
Dr. Axe needed fast wins in a crowded health and wellness market and our team delivered. Within 60 days, we earned a #1 ranking for “collagen protein,” driving $109,000 in new monthly Organic Search revenue and matching the revenue upside projected in our modeling. By 90 days, Dr. Axe ranked for 28 keywords, including multiple #1 positions across Google, Yahoo, and Bing.
Our Google Ads strategy also increased revenue capture by 40% in the first 30 days, adding $40,000 in new monthly revenue. Together, these results helped Dr. Axe achieve immediate traction and meaningful revenue growth while competing against major players like Amazon and GNC.
5X
Top 5 Keyword Rankings
#1
Rankings Within 60 Days
$109K
New Monthly Organic Search Revenue
$1.5M
Monthly New Revenue in 10 Months