Scaling to $1.5M in New Monthly Revenue
About Client
Dr. Axe is a leader in the nutrition and supplements industry, possessing a wealth of knowledge in areas including advanced nutrition, superfoods, and superior diet cleanses. Dr. Axe is passionate about helping clients gain a better understanding of food, nutrition, and how these factors affect the human body.
Background
Dr. Axe initially partnered with VELOX to prove whether Organic Search could accelerate revenue growth across highly competitive supplement categories. The brand wanted to become a leading ecommerce destination for collagen and bone broth protein while competing against major retailers like Amazon and GNC. With an accelerated timeline for proving ROI, VELOX needed to turn priority keyword rankings into measurable revenue quickly.
Goals
Secure top rankings for high-value collagen and protein keywords.
Generate measurable Organic Search revenue within 60 days.
Outrank major health and wellness competitors.
Expand ecommerce visibility across priority product categories.
Scale new customer acquisition and revenue.
Challenges
Competing against Amazon, GNC, and established wellness brands.
Ranking for highly competitive supplement searches.
Demonstrating measurable ROI within 60 days.
Turning informational search demand into ecommerce revenue.
Scaling early Organic Search wins into sustainable growth.
Approach
VELOX developed a revenue-first Organic Search strategy focused on the keywords with the greatest potential business impact. Using New Revenue Modeling, we identified high-value opportunities across collagen and protein searches, then combined targeted content, content syndication, and authority building to accelerate rankings. As Organic Search gained momentum, Google Ads supported additional demand capture, creating a coordinated strategy designed to turn visibility into measurable revenue.
Results
Within 60 days, Dr. Axe reached #1 for “collagen protein,” generating $109K in new monthly Organic Search revenue and validating the revenue opportunity projected by our modeling. By 90 days, the brand ranked for 28 campaign keywords, including multiple #1 positions. Google Ads also increased revenue capture by 40% in the first 30 days, contributing another $40K in new monthly revenue. Within 10 months, the combined strategy scaled to $1.5M in new monthly revenue.
$1.5M
New Monthly Revenue in 10 Months
+$109K
New Monthly Organic Revenue
#1
Ranking Within 60 Days
5X
Top 5 Keyword Rankings
+40%
Google Ads Revenue Capture
+$40K
New Monthly Google Ads Revenue
