Capturing 2,385 Google Page-One Rankings
About Client
Ed Hardy is an iconic fashion brand known for bold graphics inspired by the tattoo artwork of Don Ed Hardy. A defining name in 2000s fashion, the brand's graphic tees, hoodies, denim, and statement apparel have found renewed relevance with today's Y2K-inspired consumer.
Background
The resurgence of Y2K fashion created a new Organic Search opportunity for Ed Hardy. Shoppers were once again searching for rhinestone tees, graphic hoodies, and statement styles closely associated with the brand, while newer labels competed to capture that same demand.
Ed Hardy partnered with VELOX to strengthen its presence across high-intent product and style searches, expand its non-branded keyword footprint, and make sure an original name in Y2K fashion remained highly visible as a new generation discovered the category.
Goals
Capture growing demand around Y2K fashion.
Rank for high-intent product and style searches.
Expand Google page-one visibility.
Grow qualified Organic Search traffic.
Strengthen authority across priority fashion categories.
Challenges
Compete in a crowded, fast-moving fashion search landscape.
Capture non-branded searches beyond the Ed Hardy name.
Prioritize opportunities across a broad product catalog.
Compete with newer brands targeting the same Y2K aesthetic.
Adapt to rapidly changing fashion and search trends.
Approach
VELOX built Ed Hardy's Organic Search strategy around the product and style searches driving renewed demand for Y2K fashion. Priority pages were strengthened around commercially relevant terms, with a focus on searches closely aligned with the brand's signature products and aesthetic.
The strategy expanded Ed Hardy's visibility beyond branded searches, positioning the site to capture shoppers looking for rhinestone tees, Y2K hoodies, graphic apparel, and related styles. As visibility grew, VELOX continued expanding the brand's search footprint while prioritizing the page-one and top-ranking positions most likely to put Ed Hardy in front of high-intent shoppers.
Results
Ed Hardy now ranks for 6,477 organic keywords, with 2,385 appearing on Google's first page. Of those page-one rankings, 1,314 hold the #1 position, giving the brand substantial visibility across relevant fashion searches.
Ed Hardy also holds #1 for “rhinestone t shirt,” #2 for “y2k hoodies,” and #3 for “rhinestones shirts.” Together, the brand's organic footprint carries an estimated $479K in monthly traffic value, positioning Ed Hardy prominently across searches tied to renewed demand for Y2K fashion.
2,385
Google Page-One Rankings
1,314
#1 Google Rankings
$479K
Est. Monthly Traffic Value
6,477
Total Ranking Keywords
No. 1
Rhinestone T-Shirt
No. 2
Y2K Hoodies
Client Feedback
"VELOX has been incredibly helpful in identifying new opportunities and giving us strategic direction as our collections evolve. Their recommendations give us a lot to keep in mind as we plan what’s next."
Nancy B., Sr. Ecommerce Manager
Ed Hardy
