Programmatic Drives 94% Revenue Growth
About Client
ENERGYbits is a leading superfood brand specializing in spirulina and chlorella algae tablets designed to support energy, recovery, immunity, nutrition, and overall wellness through nutrient-dense, plant-based supplementation.
Background
ENERGYbits partnered with VELOX to expand customer acquisition beyond search and social while increasing brand awareness among health-conscious consumers. The goal was to build a scalable programmatic strategy that could drive qualified traffic, support longer purchase journeys, and generate profitable revenue growth through a full-funnel media approach.
Goals
Increase revenue from new customer acquisition.
Expand awareness through CTV and Display.
Improve programmatic advertising efficiency.
Grow retargeting revenue opportunities.
Build a scalable full-funnel media strategy.
Challenges
Long purchase consideration cycle.
Premium product with higher purchase intent requirements.
Need to educate consumers on algae supplementation.
Balancing awareness and revenue objectives.
Identifying scalable prospecting audiences.
Approach
VELOX developed a full-funnel programmatic strategy combining Connected TV, display prospecting, and dynamic retargeting. By leveraging health and wellness audiences, contextual targeting, and premium inventory, the team expanded awareness while re-engaging high-intent visitors through cart and site retargeting. Ongoing audience optimization, creative testing, and performance analysis helped increase efficiency, conversions, and revenue growth.
Results
VELOX transformed programmatic advertising into a significant revenue driver for ENERGYbits. The campaign generated more than $336,000 in attributed revenue while increasing conversions by 116% and revenue by 94% quarter-over-quarter. Through a strategic combination of CTV awareness and display retargeting, ENERGYbits achieved a sustained 570% ROAS while generating over 6.3 million impressions and creating a scalable customer acquisition engine capable of supporting future growth.
116%
Purchases
94%
New Revenue
5.7X
ROAS
6.3M
Impressions
$336K
New Revenue Contribution
Client Feedback
"The performance has been awesome. Between the strong return on investment, the growth we're seeing across channels, and the strategic guidance from the VELOX team, we've been extremely pleased with the partnership and are excited to keep scaling."
Michael S., CMO
ENERGYBits
