Driving $180K in New Monthly Revenue
About Client
EvenGreen Technology Inc. is an Idaho-based solar and energy solutions company specializing in renewable and energy-efficient systems. Through installation, consulting, and customer education, the company helps homeowners and businesses make smarter energy investments.
Background
EvenGreen partnered with VELOX to become more competitive across Idaho’s solar market and generate a stronger pipeline of qualified leads. Limited Organic Search visibility made it difficult to capture high-intent local demand, while inefficient Google Ads campaigns were generating costly, unqualified leads. The company needed a search strategy capable of improving visibility, lead quality, appointments, and revenue.
Goals
Increase qualified appointments.
Generate $150K+ in new monthly revenue.
Secure top rankings for regional keywords.
Improve Google Ads lead quality.
Reduce paid acquisition costs.
Challenges
Competing in a saturated solar market.
Limited visibility across regional searches.
High volume of unqualified paid leads.
Rising cost per conversion.
Turning search demand into qualified appointments.
Approach
We developed an integrated search strategy focused on capturing qualified solar demand across both Organic Search and Google Ads. Technical SEO and content syndication strengthened EvenGreen’s authority and regional keyword rankings, while paid search optimizations refined targeting and prioritized higher-intent prospects. By improving visibility and lead quality together, we created a more efficient path from search to appointment to revenue.
Results
We helped EvenGreen turn greater search visibility into a predictable source of qualified leads and revenue. The strategy generated 30 new appointments per month at a 20% close rate and drove $180K in new monthly revenue; a $30K above our original projection. Google Ads revenue increased 3,227%, while four priority keywords reached the #1 position, strengthening both immediate acquisition and long-term search visibility.
$180K
New Monthly Revenue
+3,227%
Google Ads Revenue
30
New Monthly Appointments
4
New #1 Rankings
+5
New Regional Keywords Launched
+$30K
Above Monthly Goal
