$180K in New Revenue With Qualified Leads
About Client
EvenGreen Technology Inc. is a wholesale, retail, and consulting solar company based in Meridian, Idaho. They specialize in installing energy-efficient, renewable, and energy-saving products and systems, and take pride in the education and excellent service they offer their customers.
Background
EvenGreen Technology came to us for help with lead generation and Organic Search visibility. They wanted to become Idaho's solar installation leader but faced challenges gaining traction in Organic Search. They also hoped to optimize their Google Ads to improve lead quality and cut costs.
Goals
Increase appointments through Organic Search
Drive new revenue growth
Improve keyword rankings in competitive SERPs
Challenges
Hyper-competitive industry
Struggling with unqualified leads that drove up the cost per conversion
Approach
To boost leads, we aimed to improve Organic Search rankings. EvenGreen Technology needed to be in the top 5 for their target keywords, so we launched an Organic Search campaign with content syndication and technical SEO. Optimizing their Google Ads account helped retarget qualified leads and increase close rates.
Results
We elevated EvenGreen Technology to the top of solar SERPs, resulting in 30 new appointments per month and a 20% close rate. Our strategy reduced cost per click, freeing up funds for reinvestment. Initially, our model predicted $150,000 in new revenue, but we exceeded that, generating $180,000 in monthly revenue.
+3,227%
Google Ads Revenue
+30
New Monthly Appointments
+$180K
New Monthly Revenue
+4
New #1 Keywords
+5
New Regional Keywords Launched
+$30K
Above Monthly Revenue Goal
