Case Study:
Fashion and Apparel
Driving 37% Revenue Growth With Top 5 Rankings
GASP
Organic Search / Attribution and Analytics / Content Strategy / Data and Reporting / Paid Search
The Results
+37%
New Revenue Growth
100%
Keywords Ranked Top 5
#1
Highest Keyword Ranking
About the Client
GASP is a performance apparel brand built for the bodybuilding community, creating training apparel designed around the physiques and demands of serious lifters. Serving professional and everyday athletes worldwide, the brand has built a loyal following around uncompromising performance and bodybuilding culture.
Background
GASP partnered with VELOX to increase Organic Search visibility and revenue in the highly competitive bodybuilding apparel market. Major retailers dominated valuable category SERPs, making it difficult to capture high-intent search demand. At the same time, underperforming Google Ads campaigns created an opportunity to improve paid efficiency while Organic Search built long-term market share.
Goals
Increase new ecommerce revenue. Move campaign keywords into the Top 5. Outrank major bodybuilding apparel competitors. Improve Google Ads ROAS. Expand visibility across United States Markets.
Challenges
Highly competitive bodybuilding apparel SERPs. Competing against larger, established retailers. Low ROAS from existing Google Ads campaigns. Growing visibility across multiple international markets. Turning improved rankings into measurable revenue.
01
Our Approach
VELOX developed an integrated Organic Search and Google Ads strategy focused on increasing GASP’s visibility across high-value bodybuilding apparel searches. Organic efforts combined technical optimization, targeted content, and authority-building backlinks to move priority keywords up competitive SERPs. Paid Search, Shopping, and Display campaigns were simultaneously refined to improve targeting, efficiency, and revenue performance.
02
The Results
Within six months, 100% of GASP’s target keywords reached the Top 5, including a #1 ranking, allowing the brand to outrank major competitors such as Bodybuilding.com for priority searches. Combined with Google Ads optimizations, the strategy increased new revenue by 36.98%, strengthening GASP’s search presence while creating a more scalable acquisition program.
We're really happy with the result and how VELOX works with our campaigns and budget management.
Alicia C., Marketing Manager
GASP
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