Case Study:
Fashion and Apparel
Top 3 Rankings in 6 Months
Hat Club
Organic Search / Attribution and Analytics / Conversion Optimization / Technical SEO / Revenue Modeling / Strategic Planning
The Results
88%
Keywords Ranked #1
7.4X
Avg. Monthly ROI
344K+
New Monthly Users
+$74K
Monthly New Revenue
100%
Top 3 Keywords in 6 Months
About the Client
Hat Club is 30 years young and the world's market-leading headwear specialty retailer. With over 1 million social followers and a deeply connected community, Hat Club pays homage to traditions while pushing the boundaries of newness and exclusivity.
Background
Hat Club partnered with VELOX as its existing growth strategies began losing effectiveness and paid advertising faced restrictions around copyrighted team logos. The brand needed a reliable way to reach high-intent shoppers, increase online sales, and compete across fashion, sports, and collegiate search results. Organic Search offered an opportunity to build visibility and revenue without relying on paid media.
Goals
Achieve Top 10 rankings for target keywords. Increase Organic Search revenue. Grow qualified organic traffic. Expand visibility across key product categories. Build a sustainable source of ecommerce growth.
Challenges
Paid advertising restrictions around team logos. Declining effectiveness of existing strategies. Competing across high-value headwear searches. Reaching fashion, sports, and collegiate shoppers. Building sustainable growth beyond paid media.
01
Our Approach
We identified eight high-value campaign keywords with the greatest potential to increase visibility and revenue. From there, our team developed original content and strategically syndicated it across relevant websites to strengthen Hat Club’s backlink profile and search authority. Continuous keyword and performance analysis helped us build momentum in the SERPs and capture more qualified organic demand.
02
The Results
Within six months, we helped Hat Club rank all eight target keywords in the Top 3, with seven reaching the #1 position. The increased visibility translated into measurable business growth, generating 344K+ new monthly users and more than $74K in new monthly revenue while delivering a 7.4X average monthly ROI. Organic Search became a scalable growth channel that reduced the brand’s dependence on paid acquisition.
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