$10M Growth for a Leading Skincare Brand
About Client
IMAGE Skincare is a leader in clinical-grade skincare with a natural touch. Developed by an esthetician and a physician, their formulas consistently deliver professional results that not only meet industry standards and regulatory guidelines, they exceed them.
Background
Coming to us via a referral, IMAGE Skincare was looking for a growth partner to develop online strategies to expand their brand reach and revenue. They wanted a digital agency partner that would consistently track and model high-level results.
Goals
Grow revenue by 30% YOY
Increase brand awareness
Consistently draw in new customers
Challenges
Sustaining leading rankings in the highly competitive beauty and skincare industry
Adhering to strict regulations regarding claims and efficacy, especially in digital content
Approach
Our paid ads team leveraged targeted Google Ads campaigns to maximize IMAGE Skincare’s revenue potential. The team aligned paid media strategies with IMAGE Skincare’s ideal demographic to boost immediate sales while simultaneously monitoring analytics and performance to prioritize high-intent users and enhance conversion rates.
Results
Our team’s expertise in Google Ads increased IMAGE Skincare's conversions and built a scalable growth framework, driving significant revenue growth in the first six months. We also implemented an Organic Search strategy that improved target keyword rankings and sustained ongoing success. The outcome? More than $10M in total revenue driven through IMAGE Skincare’s new scalable growth model.
+105%
New Customers
+17%
Growth in Revenue (6 Months)
11X
Avg. ROAS
+74%
Google Ads Purchases
+85%
Google Ads Revenue
