Case Study:
Beauty and Skincare
Scaling Skincare Growth at an 11X ROAS
IMAGE Skincare
Organic Search / Paid Search
The Results
+105%
New Customers
+17%
Growth in Revenue (6 Months)
11X
Avg. ROAS
+74%
Google Ads Purchases
+85%
Google Ads Revenue
About the Client
IMAGE Skincare is a leader in clinical-grade skincare with a natural touch. Developed by an esthetician and a physician, their formulas consistently deliver professional results that not only meet industry standards and regulatory guidelines, they exceed them.
Background
IMAGE Skincare came to VELOX through a referral seeking a growth partner capable of scaling ecommerce revenue and new customer acquisition. As competition intensified across clinical skincare, the brand needed a more sophisticated Google Ads strategy backed by consistent performance tracking and revenue modeling to increase reach, improve efficiency, and create a predictable path to growth.
Goals
Grow ecommerce revenue by 30% YOY. Increase new customer acquisition. Expand brand awareness. Scale Google Ads profitably. Build a predictable revenue growth model.
Challenges
Competing in a saturated clinical skincare market. Scaling new customer acquisition profitably. Maintaining ROAS while increasing investment. Reaching high-intent skincare shoppers. Navigating strict beauty claims and regulations.
01
Our Approach
Our paid ads team leveraged targeted Google Ads campaigns to maximize IMAGE Skincare’s revenue potential. The team aligned paid media strategies with IMAGE Skincare’s ideal demographic to boost immediate sales while simultaneously monitoring analytics and performance to prioritize high-intent users and enhance conversion rates.
02
The Results
We developed a revenue-focused Google Ads strategy designed to scale customer acquisition without sacrificing efficiency. Campaigns were aligned with IMAGE Skincare’s highest-value audiences and purchase intent, while continuous analysis of bidding, targeting, and conversion performance helped prioritize the strongest revenue opportunities. As performance improved, investment was strategically scaled to increase purchases, new customers, and overall Google Ads revenue.
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