Beating the Competition in 9 Months
About Client
Juice Beauty is a pioneer in clean beauty, offering clinically validated skincare and cosmetics formulated with certified organic ingredients. As competition intensified across the beauty industry, the brand needed to strengthen its digital visibility while continuing to grow ecommerce revenue.
Background
Juice Beauty struggled with visibility in Organic Search because competitors were ranking higher. Their Google Ads campaigns also underperformed, resulting in higher costs and lower efficiency. To overcome these challenges, they sought our expertise.
Goals
Increase revenue through Organic Search.
Expand visibility across high-value skincare categories.
Strengthen non-branded search market share.
Build a predictable, long-term source of customer acquisition.
Challenges
Growing competition from national beauty retailers.
Declining visibility across high-value organic searches.
Increasing customer acquisition costs through paid channels.
Standing out in an increasingly crowded clean beauty market.
Approach
VELOX began by modeling Juice Beauty's revenue opportunity before execution. Using proprietary revenue forecasting, the team identified a path to generating $30,000 in new monthly revenue through first-page organic rankings. From there, VELOX implemented a revenue-focused Organic Search strategy centered on technical SEO, content optimization, keyword expansion, and authority development. Rather than chasing rankings alone, every optimization was prioritized based on its projected revenue contribution, allowing the strategy to compound business impact over time.
Results
The original revenue model projected $30,000 in new monthly revenue within 12 months. VELOX exceeded that projection in just 9 months, generating more than $50,000 in new monthly revenue through first-page organic rankings.
Beyond revenue growth, Juice Beauty established stronger category visibility by earning first-page rankings across all campaign keywords, achieving nine #1 rankings, and outperforming major beauty retailers including Ulta Beauty, Sephora, and Neutrogena in organic search results.
9
Months to Exceed Goal
9
New #1 Organic Rankings
100%
Campaign Keywords on Page One
+$50K
New Monthly Revenue
Client Feedback
"Our D2C sales rose almost immediately and kept climbing as our Google visibility improved."
Cassie M., Associate Manager of Ecommerce
Juice Beauty
