Case Study:
Fashion and Apparel
Turning Search Into $67K in Monthly Revenue
KOIO
Technical SEO / Organic Search / Content Strategy / Paid Search
The Results
+$67K
Average New Monthly Revenue
+101%
Purchase Value
91%
Number of Purchases
600%
Average ROAS
+52%
Search Visibility
+37%
New Users
About the Client
KOIO is a luxury footwear brand combining Italian craftsmanship with modern American design. Its premium sneakers are handcrafted in Italy using high-quality leather and materials, creating elevated footwear designed for everyday wear.
Background
KOIO partnered with VELOX to accelerate ecommerce growth across both Organic Search and Google Ads. Competing against established fashion retailers for valuable footwear searches, the brand needed greater search visibility, stronger technical performance, and a more efficient strategy for turning high-intent shoppers into customers.
Goals
Increase ecommerce revenue and purchases. Expand Organic Search traffic and visibility. Improve rankings for competitive fashion keywords. Scale Google Search and Shopping performance. Increase qualified new-user acquisition.
Challenges
Competing against established fashion and footwear retailers. Ranking for highly competitive non-branded searches. Increasing visibility while driving qualified traffic. Scaling purchases without sacrificing advertising efficiency. Strengthening technical SEO to support long-term growth.
01
Our Approach
VELOX developed an integrated Organic Search and Google Ads strategy focused on capturing high-intent footwear demand. We combined keyword-targeted content, technical and on-page optimization, and strategic link building to strengthen KOIO’s authority and search visibility. At the same time, Google Ads campaigns targeted qualified shoppers while ongoing performance optimization improved acquisition efficiency and ROAS.
02
The Results
Our integrated search strategy helped KOIO turn greater visibility into measurable ecommerce growth. Purchase value increased 101% in just four months while total purchases grew 91% and new users increased 37%. Google Search visibility climbed 52%, eventually securing a Top 3 ranking, while paid media efficiency improved with a 16% decrease in cost per conversion and 25% increase in ROAS. Overall, the program generated an average of $67K in new monthly revenue while maintaining a 600% average ROAS.
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