Reaching Top 5 Rankings in 60 Days
About Client
Little Unicorn is a baby products brand known for high-quality essentials featuring artisan, hand-drawn designs. Its collection includes muslin blankets and swaddles, burp cloths, bath towels, feeding bibs, outdoor products, and diaper bags designed to meet global safety standards.
Background
Little Unicorn partnered with VELOX to increase Organic Search visibility for high-intent baby product searches, beginning with a focused keyword campaign around muslin swaddles.
The baby products category is highly competitive, with established brands competing for shoppers who place significant emphasis on product quality, safety, and trust. Little Unicorn needed to strengthen its visibility across commercially valuable searches and create a sustainable source of traffic beyond paid acquisition.
Goals
Increase Organic Search visibility for priority products.
Achieve Top 5 rankings for campaign keywords.
Increase qualified organic traffic.
Expand visibility across high-intent baby product searches.
Build a sustainable Organic Search acquisition channel.
Challenges
Compete in a highly saturated baby products market.
Gain visibility against established category competitors.
Improve rankings for competitive product searches.
Reach safety-conscious parents during product research.
Build authority around Little Unicorn's priority categories.
Approach
VELOX developed an Organic Search strategy centered on Little Unicorn's highest-value product opportunities. The campaign combined keyword targeting, optimized SEO content, technical SEO improvements, and extensive link building using product imagery to strengthen both relevance and authority.
Beginning with a focused five-keyword campaign, VELOX prioritized searches such as "muslin swaddle" and systematically moved Little Unicorn up the SERPs. As the initial campaign gained traction, the strategy expanded to capture a broader share of organic demand across the brand's product categories.
Results
Little Unicorn's campaign gained traction quickly, achieving a #1 keyword ranking within the first month and moving all initial campaign keywords into the Top 5 within 60 days. Individual keyword improvements included moves from #9 to #2, #9 to #3, and #5 to #2 within the first six months.
As the program expanded, Little Unicorn reached 36 Top 5 keyword rankings, while monthly organic new users increased 23%. The Organic Search program established stronger visibility for priority baby product searches and created a foundation for continued customer acquisition.
36
Top 5 Keyword Rankings
60 Days
To Reach Top 5 Rankings
+23%
Monthly Organic New Users
#1
Rankings in First Month
Client Feedback
"We are very grateful for the effort by the VELOX team to manage our SEO efforts and help us grow the brand through multiple channels."
Todd N., VP of Marketing & Sales
Little Unicorn
