Case Study:
Baby Products
One Growth Program Across Search and Social
Little Unicorn
Organic Search / Google Ads / Meta Ads
The Combined Result
One business number for the full program, then what each channel delivered. Channel figures are not added together, since each platform claims credit for some of the same sales.
$1.7M
Google Ads revenue
+149%
Average monthly Meta orders
36
Top 5 keyword rankings
The Client
About the Client
Little Unicorn is a baby products brand known for thoughtfully designed essentials that combine functionality, quality, and artisan-inspired design. Its collection includes muslin swaddles and blankets, feeding essentials, bath products, outdoor blankets, and diaper bags designed for parents and growing families.
The Program
Shared Goals
Increase Organic Search visibility for priority products. Achieve Top 5 rankings for campaign keywords. Increase qualified organic traffic. Expand visibility across high-intent baby product searches. Build a sustainable Organic Search acquisition channel.
By Channel
What Each Channel Delivered
Organic Search
Top 5 Rankings in 60 Days
A focused keyword campaign on priority products like muslin swaddles, with SEO content, technical fixes and link building.
36
Top 5 keyword rankings
#1
Ranking in the first month
60
Days to top 5 rankings
+23%
Monthly organic new users
Google Ads
$1.7M in Google Ads Revenue
Keyword targeting and campaign structure built around high intent product searches, refined with ongoing bid and budget changes.
$1.7M
Google Ads revenue
+34%
Average monthly conversions
-13%
Cost per conversion
-12%
Average CPC
Meta Ads
Meta Orders Up 149%
Targeting and creative refined to reach parents most likely to buy, turning product discovery into orders.
+149%
Average monthly orders
+59%
Average monthly revenue
+26%
Average monthly ROAS
1.4K
Average monthly orders
How the Channels Worked Together
Meta introduces the brand
Parents discovered Little Unicorn's swaddles and blankets on Facebook and Instagram.
Search captures intent
Google Ads and top 5 rankings met shoppers already searching for those products.
One set of priorities
The same priority products guided keywords, ad spend and creative.
We are very grateful for the effort by the VELOX team to manage our SEO efforts and help us grow the brand through multiple channels.
Todd N., VP of Marketing & Sales
Little Unicorn
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