Case Study:
Manufacturing
Search Growth for an Industrial Brand
Magliner
Organic Search / Google Ads
The Combined Result
One business number for the full program, then what each channel delivered. Channel figures are not added together, since each platform claims credit for some of the same sales.
$1M
New revenue from Google Ads
5,481
Top 10 keyword rankings
500%
Return on ad spend
The Client
About the Client
Magline is a global leader in material handling equipment, manufacturing premium hand trucks, route distribution solutions, and custom transportation products for commercial and industrial organizations worldwide.
The Program
Shared Goals
Increase organic search visibility. Grow revenue from organic traffic. Improve rankings for commercial keywords. Expand market share within search. Increase qualified website traffic.
By Channel
What Each Channel Delivered
Organic Search
Top 10 Rankings Up 317%
High revenue keyword targeting, technical optimization and content expansion across key product categories.
5,481
Total top 10 keywords
+317%
Top 10 rankings
94%
Revenue lift in 8 months
+47%
Top 10 growth rate
Google Ads
$1M in New Revenue
Campaigns segmented around revenue driving product categories and buyer intent, with steady bid and query refinement.
$1M
New revenue generated
500%
Return on ad spend
$76K
Avg. new monthly revenue
2.5%
Conversion rate
How the Channels Worked Together
Commercial intent first
Both channels went after the searches business buyers use before they purchase.
Competing with retailers
Google Ads helped Magliner win against larger retailers for its own products.
Compounding growth
Organic rankings kept building while paid search delivered revenue right away.
We've built strong momentum together, and we're seeing the impact of combining the right strategy, technology, and execution. I think this really shows the strength of the relationship between Magliner and VELOX.
Paul A., Director of Marketing
Magliner
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