Driving 256% Growth in Organic Revenue
About Client
While skincare trends continue to change, Mario Badescu has remained a trusted name in targeted skincare solutions. Known for its facial sprays, drying lotions, cleansers, masks, and treatment-focused regimens, the brand has built decades of credibility by helping customers address everyday skin concerns with approachable, effective products.
Background
Mario Badescu partnered with VELOX to turn its established skincare authority into stronger Organic Search growth. Despite decades of brand recognition, the company faced intense competition across high-value skincare searches and needed greater visibility among consumers actively researching products and solutions online. The goal was to capture more non-branded demand, attract qualified shoppers, and generate sustainable ecommerce revenue.
Goals
Increase Organic Search revenue.
Secure Top 10 rankings for high-intent keywords.
Attract more qualified skincare shoppers.
Expand visibility across non-branded searches.
Improve the organic path from discovery to purchase.
Challenges
Competing across saturated skincare SERPs.
Capturing visibility beyond branded searches.
Connecting search visibility to ecommerce revenue.
Reaching consumers actively researching skin concerns.
Expanding digital discovery beyond retail stores.
Approach
We developed an Organic Search strategy combining technical SEO, content optimization, and high-intent keyword targeting. Our team expanded Mario Badescu’s visibility across valuable skincare searches while improving on-page content and user experience to better connect discovery with purchase. By prioritizing opportunities with the greatest potential to attract qualified shoppers, we turned stronger rankings into sustained traffic and revenue growth.
Results
We helped Mario Badescu turn stronger search visibility into measurable ecommerce growth, increasing monthly new organic revenue by 256% and generating $527K in total organic revenue. Monthly organic campaign users increased 182%, while nearly all targeted keywords reached the Top 10 within six months. The campaign also drove 26K additional organic users and strengthened Organic Search as a scalable customer acquisition channel.
26K+
Total Organic Campaign Users
256%+
Monthly New Organic Revenue Growth
40K+
Average Total Users
$527K+
Campaign Revenue
91%
Average Monthly ROI Growth
182%+
Monthly Organic Campaign Users
