Leading a 256% Revenue Surge
About Client
While skincare trends continue to change, Mario Badescu has remained a trusted name in targeted skincare solutions. Known for its facial sprays, drying lotions, cleansers, masks, and treatment-focused regimens, the brand has built decades of credibility by helping customers address everyday skin concerns with approachable, effective products.
Background
Mario Badescu partnered with us to develop a revamped Organic Search strategy that targeted high-intent users to improve rankings. They know skincare, but they needed a strategic growth partner that uses data-driven methods to achieve sustainable, long-term results. We were the partner for them.
Goals
Secure top rankings for high-intent skincare keywords
Attract engaged users actively searching for skincare solutions
Enhance content and structure for better user engagement and conversions
Challenges
Gaining online visibility in competitive SERPs to unlock new organic growth
Making it easier for customers to discover and shop their trusted skincare products outside of their brick-and-mortar locations
Approach
We employed an Organic Search strategy integrating technical optimizations, content upgrades, and keyword targeting to expand Mario Badescu’s search presence. The strategy included creating unique content, improving on-page user experience, and targeting high-impact keywords to achieve top 10 rankings.
Results
Partnering with us increased Mario Badescu's growth, keyword rankings, and online authority, making it easier for customers to find and buy their skincare products. In six months, nearly all targeted keywords hit the top 10, yielding a 90.6% monthly ROI and 6,566 new visitors.
26K
Increase in Total Organic Campaign Users
256%
Monthly New Organic Revenue Growth
40K
Increase in Average Total Users
$527K
Total Organic Revenue
91%
Average Monthly ROI Growth
182%
Increase in Monthly Organic Campaign Users
