$368K in Google Ads Revenue
About Client
Mineral Fusion is a premium clean beauty brand offering high-performance cosmetics and skincare formulated with mineral-rich ingredients and botanicals. Competing in a highly competitive beauty category, the brand focuses on delivering healthier alternatives without compromising performance.
Background
Mineral Fusion partnered with us to accelerate their growth and maximize their online visibility. They turned to our team for a strategic blend of Google Ads and Organic Search.
Goals
Accelerate ecommerce revenue through Google Ads at a 3x minimum ROAS.
Increase new customer acquisition while maintaining profitable returns.
Expand brand visibility across high-intent beauty shoppers.
Build a scalable paid acquisition program capable of long-term growth.
Challenges
Competing in a saturated beauty and cosmetics market.
Increasing customer acquisition costs across paid search.
Scaling revenue without sacrificing advertising efficiency.
Building sustainable growth beyond promotional periods.
Targeting the right audience in paid media to maximize visibility
Approach
Rather than optimizing campaigns solely for short-term performance, VELOX built a scalable Google Ads acquisition strategy designed to increase both immediate revenue and long-term growth. The program combined high-intent search campaigns with continuous optimization across bidding, audience targeting, creative testing, and landing page performance. As performance data accumulated, budget was continuously reallocated toward the highest-return opportunities, allowing revenue and efficiency to scale together.
Results
In just three months, Mineral Fusion generated $368,000 in Google Ads revenue, while increasing overall revenue by 52.5% and improving return on ad spend by 58.8%. The program continued building momentum beyond the initial launch, sustaining an average 5.3x monthly ROAS and averaging 670 monthly conversions over the following year. The result was a paid search program that not only increased short-term sales but also established a repeatable customer acquisition engine capable of supporting continued ecommerce growth.
$368K
Google Ads Revenue
5.3x
Average Monthly ROAS
52.5%
Revenue Growth
670
Average Monthly Conversions
41.2%
Increase in Clicks
58.8%
ROAS Growth
