$2.26M in New Revenue with Top 5 Rankings
About Client
Mizzen+Main launched the first performance fabric dress shirt over a decade ago. They continue to create timeless, high-quality styles that look great and quickly become men's favorites for daily wear.
Background
When Mizzen+Main partnered with us, they had just redesigned their website and wanted to increase brand reach, drive revenue, and boost keyword rankings, aiming for the top 5.
Goals
Increase e-commerce revenue
Grow top 5 keywords rankings
Drive new customers to their site
Challenges
Preserving SEO and rankings after a new site design
Generating quality leads through Organic Search
Creating and syndicating engaging content for link building
Approach
We analyzed Mizzen+Main's data to identify high-impact keywords for SERP rankings and ROI in menswear. Our content team created and syndicated monthly articles around these keywords, targeting the client’s audience, while our technical SEO team optimized their new site to expand brand reach.
Results
We delivered impressive results for Mizzen+Main: A 509.80% rise in top 5 keywords on Google SERPs, over $2,260,000 in new revenue, and an average monthly new revenue of $833, compelled by our data-driven strategies, content, and SEO efforts.
$162K
Average New Monthly Revenue
3K
Top 5 Keyword Rankings
434%
New Revenue in 30 Days
2,000%
Average Monthly ROI
15K
Average Monthly Campaign Users
35K
Total Keywords Ranked
