Case Study:
Fashion and Apparel
$2.26M in New Revenue with Top 5 Rankings
Mizzen+Main
Organic Search
The Results
$162K
Average New Monthly Revenue
3K
Top 5 Keyword Rankings
434%
New Revenue in 30 Days
2,000%
Average Monthly ROI
15K
Average Monthly Campaign Users
35K
Total Keywords Ranked
About the Client
Mizzen+Main launched the first performance fabric dress shirt over a decade ago. They continue to create timeless, high-quality styles that look great and quickly become men's favorites for daily wear.
Background
When Mizzen+Main partnered with us, they had just redesigned their website and wanted to increase brand reach, drive revenue, and boost keyword rankings, aiming for the top 5.
Goals
Increase ecommerce revenue. Expand Top 5 keyword rankings. Acquire more new customers organically. Protect SEO equity after the site redesign. Increase visibility across menswear searches.
Challenges
Preserving SEO equity after a website redesign. Competing across high-value menswear searches. Growing non-branded organic visibility. Building authority through relevant content. Turning increased traffic into ecommerce revenue.
01
Our Approach
We analyzed Mizzen+Main’s search and revenue data to identify high-value keyword opportunities across menswear. Our content team developed and syndicated targeted articles to strengthen authority and expand keyword visibility, while Technical SEO optimizations helped protect and improve the newly redesigned site. Together, these efforts increased rankings, qualified traffic, and organic revenue
02
The Results
We turned Mizzen+Main’s website redesign into an opportunity for significant organic growth, generating more than $2.26M in new revenue while expanding Top 5 visibility to 3,000 keyword rankings. The campaign also delivered a 434% increase in new revenue within 30 days and a 2,000% average monthly ROI, establishing Organic Search as a highly efficient and scalable ecommerce growth channel.
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