Case Study:
Firearms and Tactical Gear
Earning Top Rankings and Google AI Citations
NDZ Performance
Organic Search / AI Search Optimization
The Results
No. 1
Glock 43x Slide
Top 3
Glock Accessories
+60%
Google Search Visibility
16
Google's Top 10
26
Google's Top 50
Cited
in Google AI Answers
About the Client
NDZ Performance designs and sells custom firearm accessories and aftermarket parts, from slides and magwells to extended magazines for popular Glock, Sig Sauer, Ruger, and Springfield platforms, direct to consumers online.
Background
In firearm accessories, buyers search by exact platform and part, like “glock 43x slide” or “sig p365 accessories.” Paid advertising is heavily restricted in this category, so being found in organic results, and now in Google’s AI answers that sit above them, is how a specialty brand wins. NDZ partnered with VELOX to own those searches and get named where buyers now look first.
Goals
Own high intent firearm part searches. Get named in Google’s AI answers. Grow qualified organic traffic. Build category authority against big retailers.
Challenges
Paid advertising is restricted in this category. Hundreds of platform specific parts to rank. Competition from large national gun retailers. AI answers reshaping how buyers find parts.
01
Our Approach
VELOX targeted the platform and part searches that convert, strengthening the product and category pages across the tracked term set and building the topical authority that gets a brand pulled into Google’s AI answers. Every move was made to put NDZ in front of the buyer at the exact moment they search for a specific part, and to earn the citation when Google answers the question directly.
02
The Results
NDZ now ranks number one for “glock 43x slide,” holds 16 of its tracked terms in Google’s top 10 and 26 in the top 50, and is named as a cited source in Google’s AI answer for “glock magazine release,” ahead of national retailers. In a category where paid advertising is restricted, organic and AI visibility have become NDZ’s primary growth engine.
We’re seeing traffic and revenue flowing, and something is clearly working. VELOX has been professional and collaborative, and we’re excited to keep investing and growing the partnership.
Brennan L., Marketing Director
NDZ Performance
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