Case Study:
Beauty and Skincare
AI Search Visibility and Paid Revenue Growth
Pat McGrath Labs
AI Search / Google Ads
The Combined Result
One business number for the full program, then what each channel delivered. Channel figures are not added together, since each platform claims credit for some of the same sales.
323%
AI search citations
101%
Google Ads revenue growth
521
#1 organic rankings
The Client
About the Client
Pat McGrath Labs is the luxury cosmetics house founded by makeup artist Pat McGrath, known for its Mothership eyeshadow palettes, Skin Fetish foundations, and editorial grade color, sold directly to consumers and through prestige retail.
The Program
Shared Goals
Increase visibility in AI Overviews and AI-powered search experiences. Protect and grow organic rankings for high-value beauty keywords. Establish AI search as a measurable visibility channel. Strengthen brand authority across search and AI platforms. Grow revenue and purchases efficiently.
By Channel
What Each Channel Delivered
AI Search
AI Search Citations Up 323%
Product and collection pages optimized to earn citations in AI answers while protecting top organic rankings.
323%
AI search citations
625%
AI referral traffic
521
#1 organic rankings
290
AI brand mentions
Google Ads
Paid Revenue Doubled
Campaign optimization, audience refinement and budget allocation focused on profitable growth.
101%
Google Ads revenue
100%
Google Ads purchases
65%
Paid search sessions
22%
Revenue per session
How the Channels Worked Together
Found in AI answers
Pat McGrath Labs showed up in AI Overviews for high value beauty searches.
Captured in paid search
Google Ads caught branded and non branded demand ready to buy.
Rankings protected
Top organic rankings held while AI visibility grew.
Everyone is so pleased with the results from you guys. I appreciate that.
Stephanie J., Head of Marketing
Pat McGrath Labs
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