Case Study:
Fashion and Apparel
Rankings and Paid Revenue Growing Together
Pnuma Outdoors
Organic Search / Google Ads
The Combined Result
One business number for the full program, then what each channel delivered. Channel figures are not added together, since each platform claims credit for some of the same sales.
1,380%
Google Ads purchase revenue YOY
405.7%
Top 3 keyword rankings
168%
Organic new users
The Client
About the Client
Pnuma Outdoors is a premium hunting apparel and gear company known for innovative fabric technology, rugged craftsmanship, and high-performance hunting equipment designed for serious outdoor enthusiasts.
The Program
Shared Goals
Increase brand awareness. Grow online sales revenue. Improve rankings for priority keywords. Expand organic search visibility. Increase qualified website traffic.
By Channel
What Each Channel Delivered
Organic Search
Top 3 Rankings Up 406%
Content development and syndication, on page optimization and link building within the hunting industry.
405.7%
Top 3 keyword rankings
128.6%
#1 keyword rankings
168%
Organic new users
5,451
Keywords ranked
Google Ads
Purchase Revenue Up 1,380%
Conversion tracking fixed first, then campaign structure, bidding and spend focused on the best audiences and keywords.
1,380%
Purchase revenue YOY
1,045%
Monthly purchases
272%
Completed orders
433%
New users
How the Channels Worked Together
Search visibility
Pnuma ranked for thousands of hunting apparel searches.
Paid captures buyers
Google Ads focused spend on the audiences most ready to purchase.
Clean tracking
Fixed conversion tracking gave both channels trustworthy numbers.
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