Reaching #1 for High-Intent Meat Searches
About Client
Primal Pastures is a family-run California ranch offering regeneratively and pasture-raised meat directly to consumers nationwide. Its selection includes grass-fed beef, pasture-raised chicken, pork, and other responsibly sourced proteins centered around regenerative farming practices.
Background
Shoppers who want clean, regeneratively raised meat search for exactly what they want, grass fed beef steak, organic meat near me, pastured chicken, and the ranch that owns those results earns the order. Competing against national meat delivery brands with large budgets, Primal Pastures partnered with VELOX to win those searches organically and turn rising demand for regenerative food into direct revenue.
Goals
Capture high-intent meat and protein searches.
Earn #1 rankings for priority product terms.
Expand Google page-one visibility.
Grow direct to consumer traffic, organically.
Build authority around regenerative and pasture-raised food.
Challenges
National meat delivery competitors with big budgets.
A perishable, shipping heavy product.
Seasonal and supply driven demand.
A crowded better for you food space.
Approach
VELOX built the Organic Search strategy around the product searches most closely aligned with Primal Pastures' offering and customer demand. Priority category and product pages were strengthened around commercially relevant searches for grass-fed beef, pasture-raised chicken, organic meat, and related products.
The strategy expanded Primal Pastures' visibility across both broad category searches and more specific purchase-driven terms. As authority grew, VELOX continued expanding the site's keyword footprint while prioritizing page-one and #1 positions that put Primal Pastures in front of consumers actively researching where to purchase higher-quality meat.
Results
Primal Pastures now ranks for 5,949 organic keywords, with approximately 1,260 appearing on Google's first page and 96 holding the #1 position.
The brand has captured #1 rankings for commercially relevant searches including “grass fed beef steak,” “grass-fed steaks,” and “organic meat near me,” along with #2 positions for “ground sausage” and “grass fed chicken.”
The domain's Organic Search footprint carries an estimated $49K in monthly traffic value, giving Primal Pastures significant visibility across searches closely aligned with its products and regenerative positioning.
1,260
Google Page-One Rankings
96
#1 Google Rankings
5,949
Total Ranking Keywords
$49K
Monthly Traffic Value
No. 1
Grass Fed Beef Steak
No. 1
Organic Meat Near Me
Client Feedback
"The new reporting from VELOX is super cool. It makes it easy to see how our keywords are performing and understand what’s happening across the campaign."
Alex R., Director of Marketing
Primal Pastures
