336% Revenue Growth Through Google Ads
About Client
Primally Pure is a leading clean beauty brand creating non-toxic skincare with recognizable, effective ingredients. Built around wellness and ingredient transparency, the company serves customers seeking safer alternatives without compromising product performance.
Background
Primally Pure partnered with VELOX in 2020 after working with multiple agencies that increased advertising investment without delivering measurable business results. The team wanted a strategic partner capable of building a profitable, data-driven growth program with clear accountability for revenue, customer acquisition, and return on investment.
Goals
Scale profitable ecommerce revenue through Google Ads.
Increase new customer acquisition while maintaining efficient returns.
Grow purchase volume without sacrificing profitability.
Build a paid acquisition program capable of long-term scale.
Challenges
Recover from years of underperforming agency relationships.
Scale advertising investment without reducing ROAS.
Balance aggressive customer acquisition with profitable growth.
Compete in the increasingly competitive clean beauty category.
Approach
VELOX rebuilt Primally Pure's Google Ads program around profitable growth rather than simply increasing ad spend. Search and Shopping campaigns were continuously optimized through audience segmentation, keyword strategy, creative refinement, and bidding improvements. Performance data and Media Mix Modeling informed ongoing budget allocation, ensuring investment consistently shifted toward the highest-return opportunities while supporting sustainable customer acquisition.
Results
The strategy transformed Google Ads into a scalable acquisition engine. Primally Pure increased new customers by 162%, average monthly purchases by 85%, and profit by 83%, while growing average monthly revenue by 336%. The program now supports approximately $700K in average monthly revenue, demonstrating the ability to scale efficiently while maintaining profitability.
162%
New Customer Growth
85%
Average Monthly Purchases
83%
Profit Growth
336%
Revenue Growth
$700K
Average Monthly Revenue
19%
ROAS Improvement
Client Feedback
"ROAS is in such a great place. Great job VELOX team! "
Taryn M., Director of Growth
Primally Pure
