Case Study:
Beauty and Skincare
Organic and Paid Search Built Together
Primally Pure
Organic Search / Google Ads
The Combined Result
One business number for the full program, then what each channel delivered. Channel figures are not added together, since each platform claims credit for some of the same sales.
$3.3M
Organic search revenue
336%
Google Ads revenue growth
162%
New customer growth
The Client
About the Client
Primally Pure is a premium clean beauty brand dedicated to creating non-toxic skincare using simple, recognizable ingredients. To reduce reliance on paid acquisition and expand long-term market share, the company partnered with VELOX to strengthen its Organic Search presence across highly competitive skincare categories.
The Program
Shared Goals
Increase organic revenue and customer acquisition. Expand visibility across high-value non-branded searches. Establish category leadership within clean beauty. Build a sustainable source of long-term ecommerce growth. Scale profitable ecommerce revenue through Google Ads.
By Channel
What Each Channel Delivered
Organic Search
$3.3M in Organic Revenue
Technical SEO, content, authority building and keyword expansion, prioritized by projected revenue.
111%
Organic traffic growth
84%
Organic revenue growth
3,969
Top 10 rankings
745%
Average monthly ROI
Google Ads
336% Revenue Growth
Search and Shopping rebuilt around profitable growth, with Media Mix Modeling guiding budget.
336%
Revenue growth
162%
New customer growth
83%
Profit growth
85%
Average monthly purchases
How the Channels Worked Together
Less reliance on paid
Organic Search grew into a lasting source of new customers.
Paid built for profit
Google Ads scaled new customers without giving up returns.
Revenue first
Both channels were prioritized by projected revenue, not rankings or clicks.
ROAS is in such a great place. Great job VELOX team!
Taryn M., Director of Growth
Primally Pure
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1-866-324-8899
518 S 9th St, Boise, ID 83702
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