Achieving Top 5 Rankings for Competitive SaaS SERPs
About Client
Recurly is a leading subscription management and recurring billing platform that helps businesses launch, manage, and scale subscription-based revenue models. The platform supports more than 40 million subscriptions worldwide.
Background
Recurly partnered with VELOX shortly after launching a new software product. The company wanted to increase brand awareness, improve organic search visibility, and generate more qualified inbound leads. With ambitious growth goals and a competitive SaaS landscape, Recurly needed a strategic SEO program capable of accelerating rankings, driving qualified traffic, and increasing conversions.
Goals
Increase inbound software sign-ups.
Improve organic keyword rankings.
Generate more qualified leads.
Increase brand visibility in search.
Accelerate product adoption.
Challenges
Launching a new software product.
Building visibility in a competitive SaaS market.
Increasing qualified inbound traffic.
Establishing authority for target keywords.
Generating leads within an aggressive timeline.
Approach
VELOX developed a comprehensive SEO strategy focused on keyword research, authority building, and on-page optimization. The team identified high-value search opportunities, implemented technical and content recommendations, and strengthened Recurly's backlink profile to improve rankings and visibility. Continuous optimization and performance monitoring helped accelerate organic growth and lead generation.
Results
VELOX significantly exceeded original projections by helping Recurly achieve first-page rankings for five target keywords and a #1 ranking within four months. The campaign generated more than 5,000 marketing qualified leads while increasing conversion rates by 220%, creating a scalable organic acquisition channel that supported continued growth and product adoption.
220%
Conversion Rate
5,000
Marketing Qualified Leads
5
First Page Keywords
168%
Monthly Transactions
23%
New Organic Customers
