Case Study:
Fashion and Apparel
Rent the Runway Case Study
Rent the Runway
Organic Search / Revenue Modeling / Content Strategy / Strategic Planning / Data and Reporting
The Results
60
Days to Surpass Goal
$97K
New Monthly Revenue Growth
70%
Monthly Revenue Growth
23
Spots Jumped to Get to #1
3
New Top 5 Fashion Keywords
About the Client
Rent The Runway blends high fashion and technology, pioneering the rental of designer clothing. With over 100,000 options, they offer diverse styles and budgets, available by subscription or for one-time events, making shopping seamless.
Background
When Rent the Runway contacted us, they were struggling to compete in Organic Search against bigger brands like Neiman Marcus and Nordstrom. They partnered with us to outrank their competitors and grow organic revenue in key categories.
Goals
Generate $96,000 per month in new revenue Achieve top 3 search engine rankings for campaign keywords
Challenges
01
Our Approach
Rent the Runway aimed for 5X ROAS, aspiring to reach 7X and scale spend. To reach these goals, we adjusted their keyword strategy to leverage industry trends, which required a clear understanding of their target audience.
02
The Results
Our efforts helped Rent the Runway surpass their Organic Search goals in 60 days, outranking competitors on key SERPs, increasing revenue and brand awareness.
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contact@velox.com
1-866-324-8899
518 S 9th St, Boise, ID 83702
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