Elevating Revenue by $1.68M
About Client
Rent the Runway blends high fashion and technology, pioneering the rental of designer clothing. With over 100,000 options, they offer diverse styles and budgets, available by subscription or for one-time events, making shopping seamless.
Background
When Rent the Runway contacted us, they were struggling to compete in Organic Search against bigger brands like Neiman Marcus and Nordstrom. They partnered with us to outrank their competitors and grow organic revenue in key categories.
Goals
Generate $96,000 per month in new revenue
Achieve top 3 search engine rankings for campaign keywords
Challenges
Our client struggled to outrank major brands in search with a much lower budget.
Approach
Rent the Runway aimed for 5X ROAS, aspiring to reach 7X and scale spend. To reach these goals, we adjusted their keyword strategy to leverage industry trends, which required a clear understanding of their target audience.
Results
Our efforts helped Rent the Runway surpass their Organic Search goals in 60 days, outranking competitors on key SERPs, increasing revenue and brand awareness.
60
Days to Surpass Goal
$97K
New Monthly Revenue Growth
70%
Monthly Revenue Growth
23
Spots Jumped to Get to #1
3
New Top 5 Fashion Keywords
