Gaining $7.2M in Sales
About Client
Saalt creates high-performance period care products that empower healthy, sustainable self-care. They build a global community of people who make deliberate choices, do more with less, and have honest conversations to raise awareness and end menstrual shame.
Background
Saalt started their Idaho-based menstrual cup business in 2018 and adapted to market trends. They sought our help to become the top producer in period care.
Goals
Improve rankings for keywords related to their campaign
Create content to help increase awareness about their products and their use
Drive higher revenue as a result of our campaign efforts
Challenges
Educating consumers on their products
Encouraging brand-loyal customers to switch to their products
Approach
We launched an Organic Search campaign by strategically creating and placing educational content across the web to boost Saalt’s digital presence, search rankings, and brand awareness, and to encourage customers to try Saalt.
Results
During their campaign, Saalt generated $7.2M in revenue and achieved top-10 Google rankings for all targeted keywords, with an average 90% ranking improvement.
90%
Keyword Rankings Growth
114%
Sales Growth YOY
720%
Online Store Sessions Growth
68%
Returning Customer Rate
78%
Increase in Total Orders YOY
55%
Online Store Conversion Rate YOY
