From Education to $7.2M in Revenue
About Client
Saalt is a sustainable period care brand creating high-performance menstrual products designed to support healthier, more comfortable routines. Through product innovation and education, the brand works to normalize conversations around period care while building a more sustainable category.
Background
Saalt partnered with VELOX to expand Organic Search visibility and strengthen its position in the rapidly growing period care market. As a newer category with significant consumer education needs, the brand had to do more than rank for products—it needed to answer questions, build trust, and help shoppers understand why they should switch. The opportunity was to turn education-driven search demand into visibility, acquisition, and ecommerce revenue.
Goals
Increase Organic Search revenue.
Achieve Top 10 rankings for priority keywords.
Expand awareness through educational content.
Attract more qualified ecommerce shoppers.
Increase orders and customer acquisition.
Challenges
Educating consumers on an emerging product category.
Competing against established period care brands.
Encouraging customers to switch from familiar products.
Building trust around product use and benefits.
Turning informational searches into purchases.
Approach
We developed an Organic Search strategy centered on educational content, keyword expansion, and authority building. Our team created and syndicated content designed to answer consumer questions, explain product use, and increase confidence in Saalt’s period care solutions. By strengthening visibility across both informational and high-intent searches, we helped the brand capture more qualified traffic and create a stronger path from product education to purchase.
Results
We helped Saalt turn greater Organic Search visibility into substantial ecommerce growth, generating $7.2M in revenue while increasing year-over-year sales by 114%. Online store sessions grew 720%, total orders increased 78%, and every target keyword reached the Top 10 with an average 90% ranking improvement. The program strengthened both customer acquisition and retention, with returning customers reaching 68%.
+90%
Keyword Ranking Growth
+114%
Sales Growth YOY
+720%
Online Store Sessions
+68%
Returning Customer Rate
+78%
Orders YOY
+55%
Conversion Rate Improvement
