200% More Conversions in Just 60 Days
About Client
Schedulicity is an all-in-one business resource for industry professionals running a solo salon or an empire. No matter the size of the business, Schedulicity serves as both a mentor and an assistant, guiding entrepreneurs in the salon and spa industry to build stronger businesses and carve out more time and freedom.
Background
Schedulicity partnered with us to accelerate customer acquisition while bringing rising lead and acquisition costs under control. The brand needed to generate more sign-ups across a competitive scheduling software market without sacrificing efficiency. With aggressive performance targets and a short timeline, we brought in to increase conversions, reduce CPL and CPA, and build a more efficient acquisition strategy.
Goals
Increase paid customer sign-ups.
Grow Organic Search sign-ups.
Reduce cost per lead.
Lower customer acquisition costs.
Increase conversion volume efficiently.
Challenges
Reaching the right audience at scale.
Competing in a crowded scheduling software market.
Reducing CPL and CPA while increasing volume.
Improving efficiency within a 60-day timeline.
Outperforming manual CPC bidding strategie
Approach
With just 60 days to demonstrate measurable improvement, we developed a paid media strategy focused on increasing conversions while lowering acquisition costs. Target CPA experiments and AI-driven bidding optimizations were tested against manual CPC strategies, allowing our team to identify more efficient opportunities, optimize spend, and scale conversion volume without sacrificing cost efficiency.
Results
Within 60 days, we helped Schedulicity achieve its performance goals, increasing conversions by 200% while reducing average CPC by 69%. CPL and CPA were brought below $100, and the campaign grew to an average of 682 monthly conversions. App conversions also increased by 73%, creating a more efficient and scalable customer acquisition program.
682
Monthly Conversions
60
To Achieve Goals
-69%
Average CPC
+200%
Conversion Growth
+73%
App Conversion Lift
