200% Increase in Conversions
About Client
Schedulicity is an all-in-one business resource for industry professionals running a solo salon or an empire. No matter the size of the business, Schedulicity serves as both a mentor and an assistant, guiding entrepreneurs in the salon and spa industry to build stronger businesses and carve out more time and freedom.
Background
Schedulicity’s mission was to partner with an agency to help them grow conversions and reduce costs-per-lead. We were the partner for them.
Goals
Increase Organic Search sign-ups
Grow paid customer sign-ups
Reduce CPL and CPA
Challenges
Targeting the right audience in an industry with diverse clientele and complexity
Differentiating themselves clearly in marketing to compete with other scheduling and business tools
Approach
We had just 60 days to show clear, measurable results for Schedulicity’s goals. We developed a paid media strategy that included target CPA experiments and AI-driven optimizations. These delivered results that were superior to manual CPC bidding.
Results
In just 60 days, we brought Schedulicity’s CPL and CPA into acceptable target ranges, keeping both under $100. We also hit an average Google Ads cost of approximately $58K.
682
Average Monthly Conversions
60
Days Achieved Goals
-69%
Average CPC
+200%
Conversions
+73%
App Conversion Lift
