929% New Customer Growth
About Client
Silver Lining Herbs provides natural health products and education to support optimal care for people and their animals. They strive to be the most trusted brand for human, equine, and canine health, helping millions.
Background
When Silver Lining Herbs partnered with us in May 2023, they’d seen poor results from a previous agency, including inefficient ad spend and high costs per acquisition. They wanted an agency that would attract new customers without overspending, and we were up to the challenge.
Goals
Increase the number of new customers
Achieve 3-4X ROAS consistently
Increase YOY revenue
Lower cost per acquisition
Boost sales in their canine collection
Challenges
Low last-click conversion rate in GA4 from Meta Ads
Competing with resellers selling the same products
Keeping up with competitors’ discounts
Approach
We audited Silver Lining Herbs' campaigns, refined their keywords, and used Performance Max to create optimized ads. These new targeted Google Ads attracted fresh customers with tailored content and precise targeting.
Results
We exceeded the client’s 3X ROAS target by 21% in just two months. Our strategy optimized ad performance and budget use. This led to 992 new customers via Google Ads, a 929% increase in total new customer acquisition.
+256%
Meta Purchases YOY
4X
Google Ads ROAS
+306
Top 10 Keywords
+27%
Google Search Visibility
+73%
Conversion Value
+28%
Google Ads Last-Click Sales
